REPORTS

Quarterly reports, bespoke white papers and deep dives to guide the industry.

LATEST

Data & Measurement

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Local TV: Perils & Promise In The Age Of Streaming
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Samsung Streaming Segments
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Innovid Global CTV & Creative Insights
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The Big Shift: Wave II
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FASTs Are The New Cable, Part 1: The Ecosystem
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FASTs Are The New Cable, Part 2: Advertising
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Samsung Ads Behind The Screens: Gamers In The Age Of Streaming
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The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
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Proving The Point: Case Studies That Prove The Power Of The New Smart TV Ecosystem
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Getting Granular: Why ACR Data Is Winning The TV Measurement Game
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How Brands and Publishers Aim to Capture Billions in Social Video Dollars
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Addressable TV Reach: A Special Report From TVREV and iSpot
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The State of Addressable Advertising
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Playing OTT Moneyball: A Data-Driven Content Acquisition Strategy for Streaming Platforms
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The Quest For Universal Addressable Ready
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Local OTT: What You Need to Know
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The State of Smart TV: How ACR Works and Why You Should Care
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TV in the FAST Lane
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