Madhive’s Anthony Campanella on why massive sport events are the playgrounds of local brands.
On the latest episode of In the Vicinity, Tim Hanlon sits down with AdImpact CEO Kyle Roberts to unpack the company’s Political Projections Report.
Is local television is becoming less of a standalone rights business and more of a broader marketing and audience-development platform?
TVREV Co-Founder and Lead Analyst Alan Wolk joins Tim Hanlon on episode 12 of In the Vicinity.
As audiences move beyond channel numbers, TV station groups are increasingly reorganizing their duopolies around a single local brand identity rather than individual stations.
Local media veteran Tim Hanlon is joined by Madhive CEO Jim Wilson on episode 11 of In the Vicinity.
Broadcasters cannot out-scale Silicon Valley, out-engineer streaming platforms, or out-target digital advertising giants. But they can still offer something the largest technology companies often struggle to manufacture authentically: a sense of place.
Local media veteran Tim Hanlon is joined by TVREV Publisher Jason Damata on episode 10 of In the Vicinity.
Is local television becoming a sports distribution business? A spectrum infrastructure platform? A mature retransmission utility? Or simply a declining but still highly cash-generative media asset being managed for duration rather than growth?
Local media veteran Tim Hanlon goes solo in the latest episode of In the Vicinity.
DAZN is no longer simply a rights buyer or a global streaming outlet. It is positioning itself as a full-stack provider capable of handling the entire lifecycle of local sports distribution.
In Episode 8 of In the Vicinity, local media veteran Tim Hanlon is joined by a guest this week, Anthony Campanella, VP, Inventory Partnerships & Operations, Madhive.
Local broadcast TV’s real challenge is not how to preserve every part of the linear schedule. It is how to preserve the parts that still matter while shedding the parts that no longer do.
In Episode 7 of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack an industry that knows exactly what needs fixing—and is finally starting to align around how to do it.
Twenty years ago, USDTV was a clever idea ahead of its time — today, it may be exactly what NextGen TV needs to break through.
In the latest episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing imbalance between traditional broadcast and the scale of platforms like streaming giants and digital ad ecosystems.
The old characterization of broadcasting as a “license to print money” feels increasingly anachronistic. What remains is a business in stewardship mode — focused less on building for the future than on managing through a prolonged unwinding.
In this episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing tension between broadcast’s DMA-driven reach and streaming’s zip-code-level precision.
As networks invest less in certain dayparts, affiliates are left to ask a more pointed question about what, exactly, they are receiving in return.
NBC is taking a meaningful swing at the core idea of what a “national-meets-local” sports broadcast should look like — and, in the process, signaling where sports television may be headed next.
The combined Nexstar-TEGNA now has to prove that a vastly larger footprint can translate into sustainable economics in a shrinking linear TV ecosystem — without triggering backlash from regulators, distributors, or local markets.
This episode of In the Vicinity is all about Nexstar’s acquisition of Tegna. Now that the deal is officially closed, Tim Hanlon and Jim Wilson can dive headfirst into one of the most consequential developments in years.
The current administration’s political pressure against aimed at television journalism is real. But the regulatory system governing broadcast licenses has evolved in ways that make rapid, politically driven punishment extraordinarily difficult.
In this episode of In The Vicinity, local media veterans Tim Hanlon and Jim Wilson explore why the digital transition has proven so difficult—and what it will take for broadcasters to evolve from traditional stations into true multi-platform local media companies.
The recent surge of games returning to broadcast television may represent something closer to a transitional solution than a permanent one.
In this episode of In The Vicinity, local media veterans Tim Hanlon and Jim Wilson have a candid conversation about the pros and cons of consolidation.
Is Indianapolis a narrow exception tailored to unique facts? Or is it an early indicator that triopolies — whether through ownership or ecosystem influence — are becoming normalized?
In the premiere episode of In the Vicinity, Vertere Group founder Tim Hanlon sits down with Madhive CEO Jim Wilson—former founder of Premion at Tegna, board chair of GSTV, and board member at Audacy—for a candid look at the future of local media.
Video podcasts will not reverse cord-cutting or restore the economics of peak syndication. But they may represent a pragmatic bridge between legacy linear TV and the conversational, multiplatform media environment that now defines viewer behavior.
TikTok’s local turn could become a powerful distribution partner for revitalized journalism. Or it could further platformize and fragment an already stressed ecosystem.
Local
Proximity is the name of the game when it comes to local media.

