
The Future Of Television. Dissected Daily.
May You Live In Interesting Times, Ad-Supported Streaming Need Some More Love
We live in an age of extreme polarization. So how to avoid becoming yet another victim? Alan Wolk has some advice. Plus why ad-supported streaming still is not living up to its potential.
Media As The History Channel
As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.
Movies Are In Trouble, Hulu’s Big Oscar Screw-Ups (Plural)
The Movie Issue: Why movies and movie theaters are in so much trouble, plus the fallout from Hulu’s Oscar screw-ups.
Max Disses Ad-Supported Viewers, YouTube Pushes Its Channel Store Hard
WBD takes CNN and Bleacher Report away from ad-supported viewers and we wonder WTF. Plus YouTube’s resurgent channel store strategy.
TV Advertising Under Attack, “Landman” Is The New “Fire Country”
Two big sources of TV ad revenue—pharma and fast food—are under attack—what’s the industry’s best move. Plus a new popular show for the NYT to ignore.
YouTube Still Isn’t TV, Tubi Is The Super Bowl MVP
Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.
Fox Launches A Streaming App, Dončić And RSN Troubles
Is the vibe shift responsible for Fox finally launching a streaming app? Or something else that starts with “V”? Plus why the NBA needs to start treating fans better.
Measurement Is A Lot Like Politics, The Oscars And The Future Of Film
Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.
Wall Street Loves Netflix, Contextual Is Having A Moment
Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.
MySports Is Not The New Venu, RedNote Is Not The New TikTok
MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.
Venu Gets Mouse Trapped, Zuck Might Have Stepped In It
Why Disney’s Fubo deal is likely the final nail in Venu’s coffin, How Meta’s Trump-pleasing privacy policies should benefit TV’s new SMB play.
We Must All Hang Together, 2024 Fearless Predictions Graded
Wrapping up the year with a final plea for cooperation and coordination. Plus how we did with our 2024 predictions.
Omnicom And IPG Become One, WBD Makes Nice With Comcast
Mergers tend to stifle innovation, but this one may open up some unexpected opportunity. Meanwhile, WBD pulls out an end-of-year victory (of sorts) thanks to the Philly kids.
Most Creator Content Sucks But No One Cares, Live Viewing Heats Up
The case for television’s return to its pre-Golden Age mass market roots and why live content is heating up again.
Is Comcast’s Cable Dump Aimed At Station Groups, Venu Is Screwed (Again)
The case for why local broadcasters should be all over NBCU’s cable networks and why WBD’s deal with the NBA is another nail in Venu’s coffin.
RIP Freevee, Ad-Supported Netflix Turns Two
Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?
TV’s Coming Political Ad Hangover, The Growing Value Of The TV OS
The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.
WaPo’s Lesson For Big TV, Roku Just Can’t Win
What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.
Le Grand Review De MIPCOM
What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.
Mr. Beast Goes Down On Amazon, New Data Illustrates The Streaming/Linear Disconnect
Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.