Apple Has Lots To Say At WWDC, But Nothing About TV+, Its Most Expensive ‘Hobby’
Apple continues to say little at big presentations about its TV+ “hobby,” while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around. Read More
Week In Review: Ad-Supported HBO Max Is Here, CNN+ To Launch Too
The one where we look at why ad-supported HBO Max may be a better deal for many viewers and why CNN+ really needs to have the CNN live feed. Read More
New TV[R]EV & iSpot Special Report: Addressable TV Reach
TV[R]EV’s latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise. Read More
Mediaocean’s Lance Neuhauser On The Importance Of Omnichannel
TV[R]EV’s Thought Leaders Circle presents Mediaocean President Lance Neuhauser on the importance of omnichannel advertising and why it’s the cornerstone of his company’s business. Read More
Is Netflix’s Lack of Momentum (vs. Streaming Competitors) Worrisome?
With momentum surging around streaming overall, is Netflix about to be left behind relative to its biggest competitors? Read More
Week In Review: Amazon Buys MGM, Max Goes Mobile
The one where we look at why Amazon is a different beast than any other streaming service and why HBO Max is smart to lower prices dramatically as it expands overseas. Read More
MGM Deal Could be Amazon’s Strongest Streaming Move Yet
Amazon’s latest move pushes the streaming wars toward a battle of big-dollar acquisitions. Read More
As Streaming Wars Rage On, Don’t Sleep on Linear TV
Mediaocean CEO, Bill Wise, discusses the state of linear TV in omnichannel advertising. Read More
Week In Review: DiscoWarner Is Real, Ad-Free HBO Max Raises More Questions Than Answers
The one where we look at the latest on the Discovery/Warner deal and the subsequent launch of ad-supported HBO Max. Read More
Media Consolidation… And Then What?
In the months before I founded Paket Media, I was interviewing for product and strategy roles at a number of large tech and major media companies. One, in particular, roused Read More
Breaking Down The Discovery-Warner Deal: Winner, Losers, Pros and Cons
As the Discovery-Warner merger continues to make waves, TV[R]EV analyst Alan Wolk explains what it all means. Read More
AT&T Decides It’s Not A Media Company; Hilarity Ensues
Lees than three years after spending $85 million to buy what’s now WarnerMedia, AT&T has changed its mind in a stunning about-face. We have a LOT of questions. Read More
By the Numbers: Discovery & WarnerMedia Combine for Huge Reach on TV, Social Video
Just how big would a Discovery/WarnerMedia company be? A look at the combined footprint on social video and TV. Read More
At Brand Innovator’s Media Buying Summit, Spring And Change Were In The Air
Key takeaways from the 2021 Brand Innovators Media Buying Summit around data, privacy and a cookieless future. Read More
Week In Review: Discovery Scores With Streaming, Vizio Scores With Ads
The one where we look at why streaming is giving Discovery higher ARPU and how Vizio and other smart TV OEMs are creating their own powerful streaming ecosystem. Read More
Stuck In ‘Messy Middle,’ How Long Will Disney Disappointments Continue?
Disney disappointed in its latest quarterly earnings, muddling in a “messy middle” between parks that aren’t yet at full speed and softening streaming-video signups. How long will it stay there? Read More
Would Netflix’s ‘N-Plus’ Be a Value-Add, or More Digital Clutter?
It’s clear what Netflix might want to do with something like N-Plus… but does anyone need it? Read More
Here’s How Apollo Makes its Verizon Media Acquisition Worthwhile
Apollo’s ability to turn Yahoo into a larger sports betting player could make or break the Verizon Media acquisition. Read More
Week In Review: NBCU May Gift Its RSNs To Peacock, NewFronts Round-Up Thus Far
The one where we look at why moving RSNs to streaming is so significant and highlight some key trends from the 2021 NewFronts Read More