The Future Of Television. Dissected Daily.
Live Sports Streaming Has Momentum. Here’s What Needs to Happen Next
Premion’s Blake Hebert breaks down key takeaways from their new Live Sports Streaming Playbook.
Choosin’ Texas Is A Gift From The Gods
Why the reaction to the success of “Choosin’ Texas” is proof that we are in an age of Feudal Media.
What Happens To CBS’s Local Stations Now?
Local TV station sales will pay down only a fraction of Skydance’s debt - but expect CBS to be a net seller, nonetheless.
The Convergence Of CTV And Commerce Media
TripleLift’s Taylor Stewart on why commerce media finally gives advertisers a scalable way to connect CTV exposure to business outcomes.
Imperial Advertising (In A Feudal Media World)
Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.
What Performance Really Means For Local Media
Madhive CEO Jim Wilson joins Tim Hanlon for episode 28 of In the Vicinity.
Hot List: Forces Tear Us Apart, Can Anything Bundle Us Back Together?
The latest TVREV originals.
Tube Trends: The Media That Gets The Most Out Of YouTube Shorts
Some media companies find YouTube Shorts success as part of a larger video strategy. How do they do it?
Welcome To The Age Of Feudal Media: What Happens Once The Monoculture Collapses
An excerpt from Alan Wolk’s latest book, “Welcome To The Age Of Feudal Media: What Happens Once The Monoculture Collapses.” Buy it at Amazon.
Identity Is CTV's Most Expensive Guess
The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.
Local TV’s Future Depends On Who’s Left In The Newsroom
If local news expansion depends on employees continually absorbing more duties, the apparent productivity gain may ultimately come at the expense of the newsroom’s capacity to report.
DAZN Takes Steps Toward Being NBA’s Local TV Hub
The NBA doesn’t have a local game hub, but DAZN is making a compelling case for itself this season with 11 teams in the fold already.
TV’s Addressability Opportunity Goes Beyond Audience Targeting
Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.
Tube Trends: Why 2-To-5 Minute Videos Are Media’s Sweet Spot
Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works effectively.
Paramount Prevails, Netflix Keeps Looking In The Rear-View Mirror
Why Rob Bonta really had no other choice and why Netflix needs to learn to ignore YouTube and be the best Netflix it can be.
The CW’s Strange Next Act Is Starting To Make Sense
The CW is becoming a strategic programming and distribution asset inside Nexstar’s much larger local-TV operation — valuable not only for what it airs, but for the leverage, optionality and reach it gives the station group owner.
How FAST, Free Sports And New Formats Are Remaking Local TV
Tim Hanlon goes solo this week on episode 27 of In the Vicinity.
Welcome To Feudal Advertising: What The WBD-Paramount Merger Teaches Brands
Emanuele Landi explores how the WBD-Paramount merger pushes brands to rent “feudal IP” rather than investing in the owned stories they need long-term.
