The Future Of Television. Dissected Daily.
FCC Opens The Door To Broadcast Consolidation. Will Local News Be Better For It?
TVND founder and former news director Kirk Varner joins Tim Hanlon this week on episode 21 of In the Vicinity.
When Every Number Becomes The Headline, We Stop Understanding Media Value
A call for aligning media metrics with what they're actually measuring and not just the raw numbers.
How Much Does Drive Impact Your Career? Tinuiti’s Abbey Klaassen Explains It To A Teenager
Tinuiti’s Abbey Klaassen on what it’s like to be a CEO.
Video: Stingray’s David Purdy Sounds Off On The State Of The Industry
In our latest video series, Stingray’s David Purdy talks about Audio Ads on CTV, Retails Media and the state of the European FAST market.
Hot Takes: How Are You Dealing With Fragmentation?
In our latest Hot Takes feature we asked our Thought Leaders Circle members how they are dealing with media fragmentation. Their answers may surprise you.
What Happens When Your Company Gets Acquired? Jonathan Moffie Explains It To A Teenager
Jonathan Moffie, Head of Agentic at Magnite, explains how AI is democratizing streaming TV advertising.
Disney Considering A FAST Tier, Plays Nicely With TikTok
Four big reasons why Disney should indeed launch a FAST tier and why their TikTok deal is no Sora spot.
The Future Of Advertising Will Still Be Built On Partnerships: Lisa Herdman, RPA
In the latest episode of AI and Outcomes in partnership with OpenAP, we sat down with Lisa Herdman, Chief Enterprise Integration Officer at RPA.
Local TV's Quiet Marketing Problem
Many of the companies that once helped reinforce local broadcast television viewing are no longer in the business of promoting television itself.
Tube Trends: Spider-Man’s Swinging Social Success
Spider-Man’s latest box office triumph had some supersized help from social video hype.
Why Attention Is A Bubble That Won't Burst
Emanuele Landi reviews Tim Hwang’s “Subprime Attention Crisis” and adds some thoughts of his own on the value of attention in today’s media economy.
Local TV Keeps Chasing Scale. But Is Transformation the Real Challenge?
Madhive CEO Jim Wilson is back on In the Vicinity this week to talk to Tim Hanlon about what the proposed FCC ownership rule changes could mean for local broadcasters.
The Chief Data Officer Is Dead, Long Live The Chief AI Officer
Justin Evans explains what it takes to make a good Chief AI Officer and why understanding data is so important to the role.
The Biggest Barrier to AI Isn't Technology—It's Standards
In this episode of our series AI an Outcomes in partnership with OpenAP, we sat down with Jon Watts, Managing Director of CIMM.
Peacock Goes To YouTube, Discoverability Beats Discovery
Why Peacock’s deal with YouTube is more like a cable carriage deal that it appears, and why finding the show you want to watch beats finding one you want to watch.
The FCC's Bigger Broadcast Ownership Question
Next week’s vote at the FCC is likely to replace a decades-old national TV broadcast station ownership cap formula with a substantially more subjective regulatory standard - and a whole new set of challenges.
BI’s Abby Brenker On Why Publishers Need To Move Beyond YouTube
In this Q&A, Brenker explains why BI decided to move from YouTube to FAST as a way to engage a broader audience.
AI Doesn't Need To Pass The Turing Test, Just The Cliffhanger
Annie Krukowska looks at the impact of AI-produced microdramas and what it can tell us about the future of AI production