The Future Of Television. Dissected Daily.
BI’s Abby Brenker On Why Publishers Need To Move Beyond YouTube
In this Q&A, Brenker explains why BI decided to move from YouTube to FAST as a way to engage a broader audience.
AI Doesn't Need To Pass The Turing Test, Just The Cliffhanger
Annie Krukowska looks at the impact of AI-produced microdramas and what it can tell us about the future of AI production
The Most Powerful Screen In The Room
In this excerpt from our newest TVREV report, Alan Wolk lays out why the TV OS matters so much these days that we wrote a full-on report about it.
Public Media May Have The Blueprint For Local Media's Future
On the latest episode of In the Vicinity, Tim Hanlon sits down with Christy Tanner, President and CEO, New York Public Radio.
How AI Can Remake TV Advertising
In the debut episode of our series AI an Outcomes, we sat down with Ed Davis, President, Product & Technology, OpenAP.
YouTube Versus TV Is Really About Performance Versus Branding
While YouTube may be the ultimate performance marketing vehicle, advertisers still need branding and that’s where TV excels. A look at how to bridge the gap.
Video: How Fragmentation Changes The Way Marketers Build Reach
Alan Wolk sits down with Spectrum Reach’s Dan Callahan to discuss the state of the media industry and the problems caused by fragmentation.
The Hidden Battle Behind MLB’s Looming Labor War
Baseball’s next great question is not simply how the sport divides existing revenues — but who controls the next generation of local media rights.
Beyond Scale: Media Value Comes From Understanding Why People Show Up
Sofie Sue Rutgeerts on why media’s future belongs to the companies that can meet an emotional need, one that goes way beyond attention.
Tube Trends: What Media Companies Can Learn From The World Cup
The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.
Broadcast TV Has Two Lifelines. One May Save It. The Other May Sink It.
Tim Hanlon goes solo this week on episode 18 of In the Vicinity.
WunderKIND Ads’ Adam Gendelman On Why The Best Ads Are The Ones That Don’t Interrupt
In this latest Innovator Spotlight from our new report on the TV OS, WunderKIND Ads’ Adam Gendelman explains why advertisers and audiences love home screen ads.
Warner/Paramount Hits Another Speed Bump, OpenAI’s Great Big Update Fail
More turbulence hits the Paramount-Warner deal, OpenAI makes a bone-headed app update error.
The FCC Chairman’s Localism Paradox
The likely winners of FCC Chairman Carr’s proposed rule change are not the communities he invokes in his rhetoric.
Media Companies Stopped Making Stars. Now They Rent Them.
Emanuele Landi argues that European broadcasters are making a mistake by relying too much on YouTube creators rather than developing their own talent.
World Cup, Walled Gardens And The Future Of Local Sports Advertising
Madhive's Anthony Campanella joins Tim Hanlon on the latest episode of In the Vicinity.
Roku and iSpot Discuss How Measurement Fuels Optimization In Hilarious Fashion
iSpot’s Stu Schwartzapfel travels to Roku City to chat with Roku’s Miles Fisher about their partnership.