Netflix is adding short form. Should YouTube be worried? And why the World Cup is single-handedly keeping the monoculture alive.

Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.

Broadcasters argue that local television remains America's most important source of local news, and thus deserves greater regulatory flexibility. But maintaining that position requires more than producing local newscasts efficiently - it requires preserving what makes them uniquely trusted in the first place.

Publishers are getting real about outcomes, AI, identity and are thinking more broadly than you might think.

On the latest episode of In the Vicinity, Tim Hanlon speaks with Hearst‘s John Robertson and Viamedia’s Evan Rutchik about their effort to bring household-level addressable advertising to local broadcast.

From our new report on the TV OS, Ventura’s Rob Caruso on why a better ad experience makes for a better total viewing experience.

In her latest Marconi, Annie Krukowska looks at why the industry needs to move beyond interruptive advertising.

Justin Lebbon talks with NBCU’s Mark Marshall about the upcoming blockbuster year for sports.

What was Brian Roberts thinking spinniing off NBCU plus the real reason people want to declare YouTube “Not TV”

Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.

On the latest episode of In the Vicinity, Tim Hanlon speaks with TVREV's Mike Gasbara.

The latest TVREV originals.

TVREV’s Alan Wolk was live on Israel’s i24 News to discuss the ramifications of the Fox-Roku deal with host Emily Frances.

U.S. news & politics publishers are leaning into sports to capitalize on a busy June. But is it a sustainable focus given volume required?

From Creators-as-Royalty to increasingly fragmented audiences, Cannes 2026 was a case stufy for the impact of Feudal Media.

If the future of advertising is increasingly tied to consumer identity, behavior and attribution, can local television realistically compete by simply becoming larger? The answer is probably no.

Sofie Sue Rutgeerts on why choosing what to watch has become part of the TV viewing experience itself.

On the latest episode of In the Vicinity, Tim Hanlon sits down with Madison & Wall Managing Director Luke Stillman to discuss why location data has become a scale advantage.

At this year’s Stream TV Show, the impact of a year of increasing media fragmentation was front and center in almost every conversation.

A new study from TVision reveals some big surprises about American’s YouTube viewing habits and whether YouTube really is “TV”.