Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
It’s Way Too Early For A Streaming Score Card
As Disney and Apple launch their streaming services this month and various media outlets go crazy trying to determine which service is doing better—I would not be surprised to see Read More
The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment
We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise? Read More
The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
OTT Advertising Will Be A Clear Winner In The 2020 Elections
Television commercials are powerful. They create a meaningful emotional connection that sticks with the viewer — sometimes for many years. They can make candidates appear to be more human, powerful, Read More
Viacom COO John Halley: ‘The biggest move forward for addressable advertising relates to currency.’
The TV ad business used to be relatively simple; there were programmers, distributors, and advertisers, and everyone had their defined role. But with digital targeting capabilities coming to OTT, the Read More
How Apple TV+ and Disney+ Have Leveraged TV Ads Leading Up To Launch Day
As of today, two new entrants into the streaming wars are officially up and running: Apple TV+ and Disney+. It remains to be seen exactly how things will shake out Read More
Viewership Highlights and More from the 2019 E! People’s Choice Awards
On Sunday, celebrities from all sides of the entertainment ecosystem attended the 2019 E! People’s Choice Awards, a show that was simulcast on E!, Bravo, Syfy, USA Network and Universo. Read More
Week In Review: Dish Doesn’t Need No Stinkin’ RSNs, Discovery Likely To Get Swole And Flixy
Dish Doesn’t Need No Stinkin’ RSNs As many of you know, Dish (and by extension its vMVPD Sling) have been beefing with Sinclair about the cost of the Fox RSNs Read More
Viewership Trends and Ad Highlights for ABC’s ‘The Little Mermaid Live!’
Last night, ABC put on a live broadcast production of The Little Mermaid in celebration of the iconic movie’s 30th anniversary, starring Queen Latifah (Ursula), Auli’i Cravalho (Ariel), John Stamos Read More
Apple Plus Is Ultimately A Minus
So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?” Read More
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don’t trust are a big part of the problem. Read More
Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?
1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that Read More
Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement
While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units Read More
HBO Gives Us A Clue, But We Still Can’t Solve The Puzzle
So AT&T (which we seem to call “WarnerMedia” when we like something they’re doing, and “AT&T” when we don’t) held a Media Day yesterday to explain HBO Max, and while Read More
Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands
The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we’ve now topped 400 brands across sectors, according to LUMAscape of direct-to-consumer brands. From the onset, Read More
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a “cost-per-impression” model that captures viewing on other platforms. So what’s everyone else in broadcasting waiting for? Read More
Week In Review: Disney+ Teams With Verizon To Juice Customer Base, Facebook’s News App
1. Disney+ Teams With Verizon To Juice Customer Base In a story that seems to have flown below everyone’s radar, Disney+ struck a deal with Verizon that will give a Read More
Programmatic VOD Is Happening And Frontier’s Jay Frogameni Has A Front Row Seat
Jay Frogameni has spent his entire career in the video advertising industry, first at Comcast Spotlight and now at Frontier, where he serves as AVP for the Advanced Video Advertising Read More
Unpacking Roku’s Purchase of Dataxu
Roku, the little streaming media player that could, made a major announcement today that they’d bought Dataxu, one of the last independent demand side platforms, allegedly paying $150M for the Read More