Research continues to show that live sports viewers are among the most attentive audiences in media

Whether you’re a social media creator, legacy film studio, or historic cable brand, reaching and activating audiences has never been so difficult.

Video podcasts will not reverse cord-cutting or restore the economics of peak syndication. But they may represent a pragmatic bridge between legacy linear TV and the conversational, multiplatform media environment that now defines viewer behavior.

X users have turned against AI this month in the long-predicted backlash. There are multiple camps, Alan Wolk explains, though their rationales are frequently interlinked.

How Nielsen and Extreme Reach are closing the loop

As the screens in our cars get bigger and more connected, media companies sense opportunity as Christian Knaebel outlines in his newest report.

In this Innovator Spotlight from our new Special Report on FAST, we discuss everything from better discovery to greater transparency.

PLUS: The Revisionists with OpenAP’s Brittany Slattery, Warner Bros. hijinks, and more

TiVo’s Fariba Zamaniyan talks with TVREV about the importance of metadata and why her company places so much importance on being an independent data source.

AI in production is inevitable. Here’s why the 2026 "Trust Wall" is forcing a total rethink of digital identity.

Does social video have a “prime time” window? John Cassillo explores.

Christopher Nolan’s ‘The Odyssey’ will undoubtedly be a box office winner. But can it surpass the moneymaking highs of ‘Oppenheimer?’

Why “Who Buys Warner Bros?” is only at the beginning of its first season and why you are not someone who should be losing it over AI.

TikTok’s local turn could become a powerful distribution partner for revitalized journalism. Or it could further platformize and fragment an already stressed ecosystem.

Our newest Special Report revisits the FAST ecosystem eight years in—what’s working, what’s not, which players are well positioned for the future, which is not. A must-read for anytone in the business.

CMO Brittany Slattery on identity, measurement, collaboration—and why the unglamorous work matters most

Viant’s Jeremy Gold on why brands should stop zigging to CTV to chase retail shoppers and zag towards demand gen instead.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

How the Creator Economy is upending the value chain of IP the industry has long relied on.

Sinclair’s Mark Aitken offers a rebuttal to Tim Hanlon’s recent column “Weigel Says The Quiet Part Out Loud” about ATSC 3.0