Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Week In Review: The Flixes Say Whoa, The vMVPDs Continue To Grow
1. The Flixes Say Whoa So after much speculation that a party Apple was throwing for Jennifer Aniston and other celebrities was actually going to be the launch of their... Read More
Amateur Sports Highlights The Latest Competition For Audiences And Ads
As big media companies vie for pricey rights to pro sports broadcasts and streams, a smaller but equally hard-fought contest is breaking out for viewers of low-cost online videos about... Read More
International Week In Review: Viacom Launches An SVOD Service In The UK, Berlin International Film Festival Opens
We know it may come as a shock, but there’s an entire world of television that exists outside of the United States. That’s why we’ve called on Mary Ann Halford,... Read More
Seven Questions With Hulu’s Peter Naylor
If there’s any one company that sits at the heart of the ad-supported OTT ecosystem, it’s Hulu. Peter Naylor, Hulu’s SVP and Head of Advertising Sales has seen the industry... Read More
How Micro Influencers, In-Person Events And Ephemeral Video Are Transforming Content Marketing
At this year’s Digital Entertainment World conference, I moderated a panel of top entertainment and e-commerce executives talking about the trends and technologies reshaping content marketing. It’s a fast-evolving field,... Read More
Week In Review: ESPN Hits 2M Subs For Plus, CBS Hits 2.6M Streamers For The Super Bowl
1. ESPN Hits 2M Subs For Plus ESPN+ now has over two million viewers and Disney is understandably pleased with the results, given that the service is just 9 months old.... Read More
Who Won Audiences in the Super Bowl?
The Sleeper Bowl this year didn’t exactly draw a crowd, with one of the smallest audiences in more than a decade. Only 16% of American households watched the Rams vs.... Read More
How Does Digital Compete with TV-Like Numbers?
We may all be addicted to our phones, and we surely have NO IDEA how that is changing our cognitive functions, our relationship to our community, let alone how it... Read More
Jeep, In-Game TV Ads Dominate Super Bowl Social Video
Jeep didn’t have a Super Bowl ad, but social video results show the car brand’s “spot” earned enough impact that it may as well have.... Read More
Streaming Services Came Out to Play During Super Bowl LIII
Competing with TV doesn’t mean streaming services can ignore TV completely (especially when it comes to ads), as the Super Bowl proved again on Sunday.... Read More
From Big Celebs to Mommy Bloggers: How Creators and Brands Worked Together on Social for the Super Bowl
The Big Game has come and gone, and with it another championship for the New England Patriots. Football aside, Super Bowl advertising — both on TV and social media —... Read More
Week In Review: The Rise Of Local Streaming Apps, The Fall Of DirecTV Now Subscriber Numbers
1. The Rise Of Local Streaming Apps It’s been a big week for local broadcast networks and OTT. Sinclair launched STIRR, their new app that combines their local broadcast channels... Read More
How The Great Cord Cutting Myth Gets Spread, Part 2
Another day, another “study” on cord cutting that gets repeated as fact by the tech press. Hat tip to TV Answerman Phillip Swann for bringing this to our attention. This... Read More
Roku’s Extreme Walled Garden Is A Bold But Risky Move
Roku announced an even more extreme version of the so-called “walled garden” today, in a press release that outlined how Roku’s version of Amazon’s Channel Store concept would work. Viewers... Read More
Week In Review: Hulu Raises/Lowers Prices, Viacom Buys Pluto
1.Hulu Raises/Lowers Prices Busy week for the TV industry, made all the more notable by the series of layoffs at digital companies that were once considered threats. Meanwhile, Hulu lowered... Read More
Viacom Building Formidable Ad-Supported Alternative For Hollywood’s Digital Future
With its $340 million acquisition of ad-supported streaming service Pluto TV, Viacom has added another important piece to its transformation as a player in the digital world. Importantly, the company... Read More
Maybe It’s Not The Algorithm
There’s been a lot of talk about how Netflix’s amazingly awesome algorithms were responsible for taking the show You from purgatory on Lifetime and turning it into a streaming hit. ... Read More