Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV. Read More
The REVisionists: With The Largest Library Of Any Streaming Service, Tubi Has Carved Out Their Own Niche
“Our point of difference is actually pretty straightforward,” says Farhad Massoudi, Tubi’s CEO. “We have the largest continent library—over 20,000 titles and just to be clear, even if a series Read More
New TV[R]EV Special Report: TV In The FAST Lane
TVREV’s new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem. Read More
Paket CEO Raffi Bagdasarian On Why It’s So Tough To Find Something To Stream [Video]
As part of our Special Report on the FASTs (free ad-supported streaming TV services), we sat down (via Zoom) with Raffi Bagdasarian, Founder and CEO of Paket Media to discuss Read More
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot. Read More
Week In Review: Disney Doubles Down On Streaming, Stats Show Streaming Still Strong
The one where we look at why streaming is the movie industry’s worst nightmare and why streaming numbers have held steady since March. Read More
Canvs Report: The 2020 Billboard Music Awards
Following a 5 month delay due to the pandemic, the 2020 Billboard Music Awards kicked off earlier this week to massive success. The awards were dominated by superstar performances from Read More
‘The Bachelorette’ Is Back: Quick Viewership & Ad Insights
ABC’s “The Bachelorette” is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere. Read More
The REVisionists: For Peerlogix, OTT Viewership Data Is The Key To Developing a Content Acquisition Strategy
Peerlogix CEO William Gorfein explained his company’s “Moneyball” approach to video content acquisition. “We’ve spent the last five years collecting streaming viewership data from close to 200 million households worldwide Read More
PeerLogix’s Will Gorfein Explains ‘Moneyball’ Strategy Of Content Acquisition [VIDEO]
As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their “Moneyball Strategy” for content acquisition. Read More
TV Needs To Bring Back Longer Seasons (Even On Streaming)
Longer seasons on streaming will provide the next generation of comfort food TV while creating stability for those who work on the creative end of the business. Read More
NFL, College Football’s Constant Rescheduling Shows Bubbles are Better for TV
After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory? Read More
Week In Review: The Roku Channel Launches On Amazon, Tubi Adds Local News
The one where we explain why The Roku Channel is now on Amazon’s Fire TV and the importance of Tubi’s carrying local broadcast news. Read More
Canvs Breaks Down SNL: Emotional Reactions Up 3x Over Last Season
This past weekend, Saturday Night Live premiered its 46th season in what is likely to be a massively successful year for the NBC show. Viewers tune into the show heavily Read More
VIZIO’s Mike O’Donnell on How to Improve Ad Experience on the FASTS [VIDEO]
As part of TV[R]EV’s Special Report, VIZIO’s Mike O’Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience. Read More
Cable Networks Are Migrating To The FASTs. Here’s Why.
One of the more interesting findings from our Special Report on the FASTs was that many smaller cable networks are already setting up shop on the FASTs. Read More
The REVisionists: How VIZIO Is Changing What It Means To Be A Hardware Manufacturer
The following is a selection from our latest report, “TV in the FAST Lane.” “We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware Read More
Tubi CEO Farhad Massoudi On Why Tubi’s Massive Library Gives It An Edge [Video]
As part of TV[R]EV’s new special report on the FASTs, Tubi CEO Farhad Massoud shares his thoughts of where Tubi fits into the new TV ecosystem. Read More
Week In Review: Google Unveils Latest TV Domination Plan, AMC+ Goes Indie
The one where we explain why Google is getting back into the TV game too late to make a difference and why AMC+’s rollout on Amazon matters Read More