The Future Of Television. Dissected Daily.
Tube Trends: Political Media Parlays Election Season Into YouTube Sponsor Success
Election season isn’t scaring various brands away from political media on YouTube this year, as Chartbeat data reveals.
Vibe’s Arthur Querou On Bringing Walmart’s Shopper Data To CTV
Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.
The Network-Affiliate Bargain Is Heading For A Reckoning
Networks and affiliates still need one another. But their financial interests are increasingly difficult to reconcile.
How Creators Are Advertising’s New Celebrity Talent
And why they deserve the same payroll support that Hollywood talent has had for decades
The Rules Of Location Targeting Are Changing. What Advertisers Need To Know
Alex Kyle explains why proximity targeting is a smart response to restrictive new privacy laws.
Attention Is The Middle Step. Motivation And Memory Decide What It’s Worth.
Sofie Sue Rutgeerts explains why attention is a useful measurement tool, but should not be the ultimate objective.
Local News Has A Distribution Problem
Ring Digital’s Brian Ring joins Tim Hanlon for episode 31 of In the Vicinity.
Hot Takes: The State Of CTV Advertising, October 2026
In our latest Hot Takes article, TVREV TLC members share their thoughts on the hottest issues in CTV advertising.
Hot List: TV’s ROI Disparity: Streaming Whips Linear On Outcomes.
The latest TVREV originals.
Tube Trends: Who Should Be Advertising With The NBA On YouTube?
Using social video data to tell us brands likely to find success advertising with or sponsoring the NBA.
Wedgewood Is What Happens When The Gatekeepers Are Gone, Political Advertising Is A Money Pit
Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.
When The Smartest Local TV Buy Is National
Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.
The Local News Crisis Is Coming For Television
Tim Franklin and John Volk from Medill’s Local News Initiative join Tim Hanlon for episode 30 of In the Vicinity.
IPs Create Relationships. Ads Don’t.
Emanuele Landi explains why TV’s secret sauce is to create the sort of content that resonates with audiences both on and off the TV set.
Netflix Takes A Little Off The Sides, Men Watch Microdramas Too
Why Netflix’s big layoff is a sign of deeper issues afoot and what to make of all those men watching microdramas.
Charlie Ergen’s Latest Act Looks Awfully Familiar
The Echostar/Dish Network architect’s latest media venture looks like more than simply a passive investment in low-power television stations.
At Jupiter, Some Rays Of Light In The Darkness Of Feudal Media
In this dispatch from Miami’s Jupiter Festival, Alan Wolk looks at two reasons for hope for the future of media.
Why Is Selling Local Media Still So Hard?
Matrix Solutions’ Brenda Hetrick joins Tim Hanlon for episode 29 of In the Vicinity.
