Week In Review: Peacock Looks Like A Winner, Questioning HBO’s Latest Stats
The one where we look at what NBCU did right with Peacock and who those very active HBO Max users likely are. Read More
NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA’s kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns. Read More
Canvs: Will the NBA Bubble Bring Relief to Sporting Woes?
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. With everyone Read More
Quick TV Insights from July 2020
A few quick insights around TV viewership and advertising for July, with insights from Inscape.tv and iSpot.tv Read More
BIA/Kelsey Discusses How the OTT Market is Shifting With Regard to Local [VIDEO]
How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video. Read More
KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO]
In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads. Read More
Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO]
MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future. Read More
The REVisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too
“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time.” Read More
The Vertere Group Explains Advertisers’ Sudden Interest in Local Audiences [VIDEO]
Local’s always possessed a significant targeting ability, as the Vertere Group’s founder and CEO Tim Hanlon explains in today’s “Eyes on Local” video. Read More
Week In Review: AT&T Takes Another Hit, Roku Predicts Even More Cord Cutting
The one where we look at why AT&T is losing so many pay TV subscribers and examine the vaildity of Roku’s new cord cutting predictions. Read More
Canvs: Apple TV+ Raises the Bar of an Exceptional Drama Series
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. It’s hard Read More
MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory
MLB’s announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV. Read More
Magid Explains How TV Ads are Affecting Local Communities During the Pandemic [VIDEO]
Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve. Read More
The REVisionists: MadHive Wants To Help Local Broadcasters Master OTT
In this selection from our report, “Local OTT: What You Need to Know,” MadHive founder and CEO Adam Helfgott talks about local’s importance. Read More
Radha Subramanyam on Why Brands Have Started to Focus on Local Advertising [VIDEO]
CBS’s Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our “Eyes on Local” series. Read More
Take Our TV[R]EV Survey On The FASTS. (Please.)
The one where we ask you to help us out by completing t our quick survey on the FASTS. Please. Read More
Week In Review: Peacock Goes Big On News (And Free), Netflix Goes Big On New Subscribers
The one where we look at why Peacock is really just a well-done, news-heavy FAST, as wonder when Wall Street will finally understand Netflix. Read More
The Quarterly Report Card: How Did The Big SVOD Streaming Services Do?
TV[R]EV analysts David Bloom and Alan Wolk take a look at how the major SVOD services (aka “Flixes”) did during the pandemic. Read More