At Marketecture Live III, TVREV’s Alan Wolk sat down with Index Exchange’s James Wilhite to tackle one of the defining questions of modern media: How do you reach a mass audience when mass media no longer exists?

Operational infrastructure can’t be lost in the larger shuffle of NewFronts, as XR: Extreme Reach CMO Graham McKenna explains.

In this episode of In The Vicinity, local media veterans Tim Hanlon and Jim Wilson explore why the digital transition has proven so difficult—and what it will take for broadcasters to evolve from traditional stations into true multi-platform local media companies.

RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

The Oscars nominees no longer represent the apogee of popular culture, Alan Wolk argues. But in the age of Feudal Media, they don’t have to.

PLUS: Alan Wolk on YouTube winning or losing, Tim Hanlon’s take on the end of the RSN era, and a new episode of In the Vicinity

The Marvel Cinematic Universe may be on a box office downswing, but ‘Avengers: Doomsday’ has the potential to revitalize the Disney flywheel.

YouTube is now the dominant media company. And while they are making many smart moves, Alan Wolk arguess that TV is making even more dumb ones.

The recent surge of games returning to broadcast television may represent something closer to a transitional solution than a permanent one.

What is driving Oscars video trends in the lead-up to this year’s awards?

AI can automate the media analytics stack—but as Nick Cicero warns, one bad data point can cascade through an entire agentic pipeline, turning a simple glitch into a very confident (and very wrong) strategic insight.

In this episode of In The Vicinity, local media veterans Tim Hanlon and Jim Wilson have a candid conversation about the pros and cons of consolidation.

Matthew Henick on how Ventura helps OEMs reduce supply-chain friction while still maintaining control over their brand.

Premion’s Blake Hebert provides insight into the findings from their landmark 2026 CTV/OTT Advertiser Survey.

In this Innovator Spotlight interviews from our new Special Report, of FAST we sat down with Magnite’s Ryan Kenney to talk about how he sees the challenges around fill rates, transparency and scale and why FAST continues to grow despite all that.

As CTV investment rises across Europe, Sofie Sue Rutgeerts explains why the real challenge is not supply but coordination across a fragmented ecosystem.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Paramount has beaten out Netflix for control of Warner Brothers, but Alan Wolk says that in the end, it really doesn’t matter.

Theatrical box office remains the goal of all movies. But audience tracking data can help studios optimize for at-home money-making before the film even releases.

Is Indianapolis a narrow exception tailored to unique facts? Or is it an early indicator that triopolies — whether through ownership or ecosystem influence — are becoming normalized?