Texas and Oklahoma Jumping to SEC Would Have Major TV Implications
There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC Read More
Week In Review: Nielsen Under Attack, Netflix’s New Numbers
The one where we look at the real story behind the move to disaccredit Nielsen and why Netflix’s latest earnings are nothing to worry about. Read More
New TV[R]EV & iSpot Special Report: Addressable TV Reach
TV[R]EV’s latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise. Read More
VIDEO: TVSquared’s Bob Ivins On The Need For A New Way Of Looking At TV Data
In the latest video from the TV Data Initiative, TVSquared’s Bob Ivins talks about the need for new relationships, new business models and new distribution n order to allow TV data to reach its full potential. Read More
The Next Frontier For Gaming Is Your Smart TV
Treating gaming and TV as competitors for screen time is yesterday’s battle. It’s no longer about competition, but complementing content. Read More
LG Ads Kodige: Connected TVs The Keystone To Addressable Advertising Adoption
From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn’t be a nuisance for the consumer. Read More
VIDEO: Blockgraph’s Aleck Schleider On The Value of Universal IDs
Blockgraph’s Chief Revenue Officer, Aleck Scheider, on why universal IDs are so important and why making them interoperable should be one of the TV Data Initiative’s goals. Read More
Brands Excited About Olympics; Viewers A Bit Less So
Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now. Read More
Mediaocean’s Goldman On Their Plans To Tame the Wild West of Audience Targeting
In video footage from our members-only Thought Leaders Circle event, Mediaocean’s Aaron Goldman walks us through why omnichannel advertising is where the industry is heading. Read More
VIDEO: Inscape’s Ken Norcross On The Evolution Of TV Measurement
As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape’s Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up Read More
Pete Davidson Proves a ‘Smart’ Spokesperson
Tapping controversial actor/comedian Pete Davidson as a brand spokesperson might be considered a risky bet. But for Smartwater, the move has proven rather… smart. The vapor-distilled water brand made Davidson Read More
Week In Review: Smart TV OEMs Up Their Content Games, Emmy Nominations Reflect Two-Tier System
The one where we look at how Smart TV OEMs are expanding the reach of their FASTs and the repercussions of the Emmys favoring streaming over prime time. Read More
Streaming Music Playing Second-Fiddle To Video In TV Advertising
Apple, Amazon, and YouTube spent $88 million on TV ads for streaming music over the last three years, compared to $1.16 billion for streaming video. Read More
Week In Review: Universal Movies Go To Peacock First, Roku Buttons Up Apple
The one where we look at why NBCU is remembering they own Peacock and why Apple TV+ is getting a button on the Roku remote. Read More
The Platform Shoe Is On The Other Foot: Mapping The CTVerse
Evan Shapiro has created one of his famous media universe maps detailing the “CTVerse” for our upcoming series of reports on the Emerging Smart TV Ecosystem. Read More
Five Streaming Video Trends Shaped 2021’s First Half, And Will Shape Its Future
Streaming video’s last era ended this spring with a few more service launches, and now we’re moving into a new era of TV. Here are the five big trends shaping streaming video’s future. Read More
Week In Review: Lots Of Streaming Newbies Still Out There, Google Delays The Demise Of Cookies
The one where we look at how an influx of new streaming viewers creates opportunities for smart TV OEMs and Flixes alike, and unpack the Google Cookie Delay. Read More
Who’s Still Advertising with Tucker Carlson at the End of Q2 2021?
At the end of Q2, we dig into the data on who’s still advertising with Tucker Carlson. Read More
WideOrbit’s Offeman: I’m A Big Believer In As Much Unduplicated Reach As Possible.
In video footage from our members-only Thought Leaders Circle event, WideOrbit’s Will Offeman explains why he is a big believer in “as much unduplicated reach as possible.” Read More