MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.... Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot?... Read More
ViacomCBS Should Go All-In on All Access
XuXu is blowing up. The streaming service now has over 24 million monthly users. And these users are accounting for 100 billion hours of video stats each month, as well... Read More
Amazon Ramps Up Originals Ad Spend Ahead Of New Competitors’ Arrivals
Amazon substantially increased advertising spending on its new original shows the first half of 2019, as it tried to pull in consumers before the arrival of several new competitors, a new report found.... Read More
ACC Network Deal with Charter/Spectrum is Big Piece of Carriage Puzzle
The ACC Network’s coverage footprint continues to grow as the conference added Charter/Spectrum this week and is looking strong before launch.... Read More
TV Ad Attention Trends: Walmart and Target
When it comes to measuring the success of TV ads, actual viewer attention is key. iSpot.tv, the always-on TV ad measurement and attribution company, has attention analytics that measure both... Read More
Linear TV’s Moment of Greatness, Flickers
Linear TV has been having a tough time lately. Although rumors of its imminent demise are premature, those who confidently predicted the business was not being hurt by cord-cutting, for... Read More
Disney Launches A Bundle, Comcast Launches A Study
1. Disney Launches A Bundle So The Great Rebundling has begun, with Disney’s relatively unsurprising announcement that they will be bundling Hulu and ESPN+ together with their new Disney+ service... Read More
Disney May Have Already Won Streaming Wars with New, Cheap Bundle
Disney has an ability to act as MVPD and content provider on a level no one else can, at a price point that no one else is going to be able to compete with, either.... Read More
Can Socially Minded TV And Films Build Brands Too?
The concept of corporate social responsibility has been around for a couple of decades now, morphing into an increasing willingness by CEOs to take public stands on controversial issues that... Read More
Network Spotlight: Advertising and Viewership Trends for NBC
Ready for some fall TV yet? We are! So as summer winds down, we’re shining a spotlight on some of the networks as they prepare to kick off the 2019-20... Read More
Marvel Movie/TV Interconnectivity Will Be Uncharted Territory
Disney+ will be using the Marvel Cinematic Universe in an interesting way, to tie TV and movies together unlike anything we’ve seen before.... Read More
The Problem With Today’s “TV Is Dead” Study
Last year, the pay TV ecosystem shed 0.68% of its total subscriber base. (You can see the math for that claim here.) That’s not a sexy number, so the media... Read More
Should There Be Gun Ads on TV?
TV has a gun problem of its own. Not the violence on CSI, that’s whatever. We’re used to that. Not the hunting channel, where animals get stalked and killed and... Read More
Week In Review: AT&T Rebrands DTVN, Locast Gets Sued
AT&T Rebrands DTVN AT&T rebranded DirecTV Now this week, changing the name to AT&T TV Now (to match its new AT&T TV service) because people won’t realize how much it... Read More
Ninja’s Leap To Mixer Scrambles Livestreaming But Don’t Cry For Twitch Just Yet
One of Twitch’s biggest stars, Ninja, surprised the livestreaming industry by jumping to rival Mixer. It could be a big deal for the burgeoning business, but Twitch isn’t going anywhere. ... Read More
Q2 TV Advertising Report for Merck and Pfizer
Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most on TV commercials in Q2 2019, four... Read More
Alan Wolk on Cheddar this AM, talking T-Mobile/Sprint
and the role Dish might play. Check it out:... Read More
Amazon Leads Tech Giant TV Ad Spending… and it’s Not Even Close
U.S. tech giants spent millions on advertising in the first half of the year. Using data from iSpot, we take a closer look at who spent what where.... Read More