International Insights: Is “Media for Equity” The New Broadcast Diversification Strategy?
As we have discussed in this column several times, broadcasters globally are exploring opportunities for revenue diversification beyond advertising. Players like RTL and ITV have successfully done this by building... Read More
An Easy Definition Of Cord Cutting
Every week it seems like there’s a new article or study out about “cord cutting” that relies on an incorrect use of the term. So to set things straight for... Read More
Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Special Report: Ad-Supported OTT
We’re excited to release the much-anticipated TV[R]EV report about Ad-Supported OTT, available here. Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields, and written in TV[R]EV’s... Read More
Amazon and Google Make Peace, Freewheel and A+E Make Ease
1. Amazon and Google Make Peace Amazon and Google signed their own version of a peace treaty this week, with Amazon rolling out an official YouTube app on Amazon’s Fire... Read More
Disney: The 350 Word TL;DR Version
So many book-length articles about the Disney Plus announcement out there now, so we wanted to follow up on our Week In Review piece to give you a TL:DR version... Read More
Week In Review: Disney Raises Hopes, YouTube Raises Prices
1. Disney Raises Hopes Disney made the long-awaited announcement about their new Disney Plus OTT service this week, which came with a number of surprises. Why It Matters The biggest... Read More
Disney+ Will Work Because Disney’s Done This All Before
No matter what Disney+ ends up being as a streaming platform, it’s well situated to be successful because Disney’s done all of this before.... Read More
NCAA Tournament a Slam Dunk for Brands in 2019
March Madness generated plenty of on-court excitement, and off-the-court, plenty of brands managed to cash in on the attentive audiences.... Read More
Beachfront Brings OTT Programmatic to VOD: Interview with Founder Frank Sinton
Beachfront “aims to solve the biggest technological hurdles inhibiting OTT and linear TV programmatic advertising.” And that isn’t just tech jargon from a startup new to video. A decade ago,... Read More
TV[R]EV At NAB
TV[R]EV’s Co-Founder and Lead Analyst Alan Wolk will be participating in three panels at this year’s show. Monday April 8th 1:30 – 2:15 Project OAR, Making Addressable Ads On TV A Reality A... Read More
Amazon To Expand Ad-Supported OTT Services, Apple News Is Dead To Me
1. Amazon To Expand Ad-Supported OTT Services Multiple reports (including this one by our own Jason Damata) have Amazon upping its ad-supported OTT game, adding in a news channel and... Read More
Amazon’s TV Ad Ambitions Set New TV Bar
The biggest news in TV this week could be Hulu’s continued ad innovations, or Viacom working with T-Mobile or Comscore’s executive exodus — (though that is a massive ad tech... Read More
From Managing Mommy Bloggers to Media Mini-Moguls: Q&A With Reesa Lake Of Digital Brand Architects
DBA Partners Reesa Lake, Raina Penchansky & Vanessa Flaherty Digital Brand Architects has been managing influencers since before the term existed, going back to the days of young retail... Read More
Dynamic Duos: TV + Digital, Brother + Brother
Even if you’re not a regular HGTV watcher, chances are you’ve heard of their most famous dynamic duo: identical twins Drew and Jonathan Scott, AKA the “Property Brothers,” who have... Read More
Valley Men Are From Mars, Everyone Else Is From Earth
Call me crazy, but I’m starting to think that maybe we shouldn’t have allowed a group of next-to-no emotional intelligence engineers run the most powerful tech platforms in the world.... Read More
TEGNA’s Premion Is Bringing Ad-Supported OTT To Local
50 million people get their local broadcast TV via TEGNA, a company that owns 49 stations in 41 markets across the U.S. TEGNA was far-sighted enough to see the future... Read More
Week In Review: Hulu Reduces Ad Breaks, Apple Reduces Expectations
1. Hulu Reduces Ad Breaks Hulu has quietly been reducing the size of its ad pods by at 50% or more, limiting them to just 90 seconds, versus as much... Read More
4A’s: Privacy, Fraud, FTC Investigations & Battles for Control Define the Times
Trust is the talk these days inside and outside the business world. Bots or humans? Collusion or conspiracy? Who owns the data? Who polices the algorithm? Is my phone microphone... Read More
25 Questions About Apple’s TV and News Announcements
Apple’s announcement today left more questions than answers which is not really all that surprising, given the services are still months away from launch. Here are our top twenty-five. Apple... Read More
International Insights: RTL Group’s Video 2.0 Strategy Pays Off
RTL Group, headquartered in Luxembourg, is one of Europe’s largest media companies. Last week, RTL CEO Bert Habets, presented the company’s results from 2018, emphasizing that their “Total Video 2.0”... Read More