A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
TV[R]EV’s latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise. Read More
The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that’s playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces Read More
At the end of the first quarter, some advertisers still appear to be sticking with Tucker Carlson. Who might those brands be? And who has departed since January? Read More
ViacomCBS and Discovery shares went on a Rollercoaster of Doom over the past few days, possibly a harbinger of more challenges to come for smaller streamers trying to keep up with some of the world’s biggest companies. Read More
In honor of Women’s History Month, Subnation Media is hosting the Esports Roundtable: Fair Game Wednesday, March 31, 2021 11:00 am PST. RSVP here. Gaming and esports have seen tremendous Read More
The one where we look at why Warner’s movie backtrack might spell trouble for HBO Max and why Roku’s content studio is likely the first of many similar studios. Read More
When Black Widow comes to theaters and streaming in July, it’ll meet an entirely new environment that challenges Disney’s “event” emphasis for theatrical releases. Read More
When half of all major league sports fans under 35 would rather watch clips than the full game, it’s time for the leagues to ask why that is. We have our suspicions. Read More
The One That’s All About Amazon: their NFL deal and the advertising possibilities that opens up and their News app that now has 88 more local stations. Read More
Original shows on Netflix remain the most in demand with audiences in major markets, a new study found, but competitors led by Disney+’s ‘The Mandalorian’ are starting to reshape the fan landscape. Read More
Beyond how each crime series performed and related on an emotional level with viewers, I also found great insights into the ways that crime series and viewers related and what brands they chose while bingeing. Read More