NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year’s playoffs. Read More
Memorial Day Weekend’s Most Binged Time-Shifted Shows
The most binge-watched time-shifted shows from Memorial Day weekend, with insights from Inscape Read More
Canvs Special Report: Post-COVID Sports Making History on TV This Week
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
What Effect Will CCPA Have on the Advertising Industry? [VIDEO]
Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can’t do, both now and until there’s a federal law. Read More
Week In Review: Ready Or Not, HBO Max To Launch This Week, Roku Scores Again
The one where we look at all the plates AT&T still has in the air with the HBO Max launch and try and explain Roku’s success yet again. Read More
Canvs: Endings Revealed in This Week’s Top TV Series Finales
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
Revenge Of The TV Nerds
Both Quibi and Apple seemed to ignore the advice of all the people who study the TV industry and are having to backtrack as a result. Read More
What is the Global Video Measurement Alliance? [VIDEO]
Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing. Read More
NBA 2K Is Introducing New Sports Fans (And Brands) To ESPN
(a version of this piece appears on GamesBeat) In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a Read More
Apple Reportedly Buying Up Shows To Flesh Out Anorexic TV+ Lineup
Apple is reportedly looking for more library content to beef up the underfed group of shows its TV+ subscription-video service offers. Hollywood may be in for another big change. Read More
Can Networks Create More Programming Like ‘The Last Dance?’
ESPN’s “The Last Dance” was exactly what viewers wanted. But can its success be repeated for audiences looking for collective experiences? Read More
What Role Does Frequency Capping Play in TV? [VIDEO]
A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV’s Alan Wolk explains more on its role in TV. Read More
Week In Review: Everybody Loves Addressable Advertising, Peacock Will Have Some Originals After All
Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it. Read More
Canvs: Keeping it Real with This Week’s Top Reality-TV Moments
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Reality-TV shined bright with the season finale of Survivor winning viewer’s attention. Read More
Conviva’s Nick Cicero Explains Streaming Measurement [VIDEO]
How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey. Read More
iSpot’s Stu Schwartzapfel Explains Outcome-Based Buys [VIDEO]
iSpot’s Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency. Read More
Network Deep Dive: AMC
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around AMC so far this year. Read More
‘Hamilton’ Gives Disney+ its Shot at Premium Streaming Opening Weekend
“Hamilton” presents Disney’s best opportunity yet to create a premier-like event around its Disney+ streaming service. Read More