MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
“Netflix For Games” Services Creating A Gold Rush Too
The rush to create video game subscription services is as heated as the one for video subscription services. And it’s a bigger market. ... Read More
Week In Review: Ad Agencies Join Project OAR, AT&T To Make DirecTV Now Part Of WarnerFlix
1. Ad Agencies Join Project OAR Addressable advertising may be moving yet another step closer to real as all of the major ad agency groups: Publicis, Omnicom, GroupM, Magna, Dentsu,... Read More
Movies Dunk All Over 2019 NBA Finals
Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.... Read More
With Video Programming and Ad Targeting, Context Matters
TV[R]EV’s Alan Wolk caught up with Field Garthwaite of IRIS.TV to talk about how broadcasters and publishers across lifestyle, entertainment, news and sports are using its video programming platform to... Read More
How AVOD Provides an Answer to Subscription Fatigue
Ad-supported video-on-demand (AVOD) services are providing free options for the digital TV ecosystem while also providing a value proposition for brands. ... Read More
These Five Direct-to-Consumer Brands Are Spending Big on TV in 2019
Direct-to-consumer brands offering everything from food to furniture have been growing rapidly in recent years. We worked with iSpot.tv, the TV ad measurement and attribution company, to see which D-to-C marketers... Read More
Esports Arenas Coming To A Campus, Or Cafe, Near You
Colleges are opening esports arenas to attract students and build new experiences. But don’t get into esports without some help from knowledgeable consultants. ... Read More
The Confusion Between Data and Measurement
If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence. It seems to command every conversation and rule... Read More
Quibi By The Numbers: Does It Add Up To A New TV Paradigm?
Quibi’s top executives disclosed a lot of key numbers at a weekend conference, including the need for $500 million in more capital. But will they add up to a hit or a gigantic miss when the mobile-video platform launches next April?... Read More
As Brands Return To Television, Confusion Around Measurement And Addressability Remain Key Issues
Brand advertisers seem to be getting over their infatuation with digital display advertising—years of ad fraud, brand safety issues, viewability issues and the widespread adoption of ad blocking software will... Read More
We Hate to Quibi-le, But You Might Want to Bet Against Katzenberg This Time
When evaluating the prospects of a huge media project being helmed by a big name, it’s important to remember two things: -George Lucas made Star Wars -George Lucas made the... Read More
Week In Review: WarnerFlix Dumps The Three-Tier Plan, Quibi Dumps TV
1. WarnerFlix Dumps The Three-Tier Plan, I cringed when I heard about AT&T’s plan to implement a “three tier” plan for their new WarnerFlix product. It was as if they’d... Read More
Can HbbTV and ATSC 3.0 Turn Broadcast Into A Broadband Competitor?
If you’re a television broadcaster, the constant drumbeat about how OTT and digitally delivered television are taking over the world is probably more like a pounding headache. How do you... Read More
The Upcoming Flixification Of Network TV
Buried a few paragraphs down in most of the stories about the increased likelihood of CBS and Viacom merging this summer, was a little tidbit about how, once the Viacom... Read More
Fortnite Becomes The Social-Media Experience Of Teens’ Choice
The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it’s more a social-media site and messaging service too. Brands need to adapt to reach that audience.... Read More
Apple Appears Set To Move Beyond TVOD, The World Wide Web
At Apple’s WWDC, expect to see iTunes broken up, the end of TVOD, and the rise of an app-focused and integrated future for both mobile and desktop.... Read More
Week In Review: Are CBS and Viacom Getting Rehitched, Amazon Acquires Sizmek’s Ad Server
1. Are CBS and Viacom Getting Rehitched? The on-again/off-again romance between CBS and Viacom looks like it’s back on again. At least that’s what CNBC is saying (and they usually... Read More