With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
The Future of Sports on TV: Q&A with Beachfront’s Tom St. John
TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts. Read More
New TV[R]EV & iSpot Special Report: Addressable TV Reach
TV[R]EV’s latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise. Read More
A Car in Every Driveway, A Chicken in Every Pot, and a Streaming OS in Every TV?
Smart TVs have been sneaking up on us Technology generates the most attention when it’s new – but the point at which it stops being new and begins being ubiquitous Read More
Which NFL Prospects Caused the Most Chatter on Draft Day?
Topline Metrics 2021’s NFL Draft Total Tweet volume and Emotional Reactions slightly decreased compared to 2020’s outlier year, however, outperformed 2019’s NFL draft The 2021 NFL Draft also saw the Read More
Week In Review: Verizon To Sell Off Media Assets, OpenAP Launches A Common Identifier For Linear
The one where we look at why Verizon may finally sell off Yahoo and AOL and explore the wonders of the new OpenID from OpenAP. Read More
What Can Future Award Shows Learn to Bolster Engagement & Viewership Again?
It’s no secret that award shows have taken a hit during the pandemic. With the usual crowd of A-list celebrities forced to tune into the shows remotely, award shows have Read More
NHL TV Rights with Disney, Turner Emphasize Streaming Future (While Keeping One Foot in Linear)
The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it. Read More
OMD and Henkel Implement Blockchain Powered Solution To Address Fraud, Privacy Problems In Ad World
When it comes to digital advertising, two of the biggest pain points continue to be fraud and privacy. Just last week, yet another fraudulent scheme was exposed where bad actors Read More
OK Boomer, Pizza Rat Viral Online Videos To Join The NFT Boom
With Views, a new joint venture from Jukin Media and Night Media, even viral online videos such as OK Boomer and Pizza Rat will become collectible NFTs. Read More
Sony Deal is Disney’s Latest Play to Own Home Entertainment Market
Disney wants to own home entertainment (and really, all of entertainment). The Sony deal is the latest move to help them do just that. Read More
Quick Viewership and Advertising Insights for the Oscars
Get key viewership, advertising and social video insights around Hollywood’s biggest night, featuring data from VIZIO’s Inscape, iSpot, Tubular Labs and Canvs. Read More
Week In Review: Disney Strikes Its Own Sony Deal, Apple TV Still Overpriced
The one where we look at how Sony seems to have gotten the best of Netflix and Disney and wonder why Apple won’t roll our a reasonably priced Apple TV device Read More
Netflix Subscriber Numbers Aren’t Cause for Alarm Yet
Netflix subs didn’t meet expectations this past quarter — and may not in Q2 either. But that’s not necessarily cause for alarm. Read More
Apple Beefs Up Streaming With New Apple TV 4K, ‘Ted Lasso’ Season
Amid a flurry of announcements, Apple unveiled a more powerful Apple TV 4K streaming device, and a second season of its most popular show on that device, ‘Ted Lasso.’ The company also unveiled new iPads, iMacs, AirTags and much else. Read More
Week In Review: VAB Pushes Nielsen Harder, Discovery+ Now Available Via Amazon Channel Store
The one where we look at why the VAB’s beef with Nielsen is just the start, and the significance of having Discovery+ in the Amazon Channel Store. Read More
Online Movie Promos Shift To Theaters And Hybrid Releases
As the pandemic eases, Hollywood studios are shifting to promoting films available only or partly in theaters, the latest data from Tubular Labs suggests. Read More
Time for a Checkup: Viewership and Ad Trends for TV’s Hit Medical Dramas
In this article, we examine viewership trends around “Grey’s Anatomy” including what other shows fans are watching, crossover with other medical dramas and more. Read More
Week In Review: Sony Strikes A Deal With Netflix, Majority Of US TVs Are Now Smart TVs
The one where we explain the importance of Sony’s deal with Netflix and why it’s notable that smart TVs are now in the majority. Read More