Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time. Read More
HQ Trivia: Doomed From the Start, Or a Lesson for Others?
Welp, HQ Trivia is dead. You remember HQ Trivia, right? Had a dashing, meme-able host (until it didn’t)? A whole bunch of Millennials and Gen Z-ers were very into it, Read More
Nielsen’s Kelly Abcarian Wants to Marry the Panel and the Impression [VIDEO]
This Addressable video brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium here. Read More
Week In Review: Alphabet Looking To Make YouTube Into A Bundler, Roku Scores Again.
1. Alphabet Looking To Make YouTube Into A Bundler Jessica Toonkel and Alex Heath are reporting that YouTube has been making overtures to subscription services, in an attempt to make Read MoreFrom Beet.TV: Addressable Was The Word At Beet Retreat
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was at the Beet Retreat in San Juan, Puerto Rico last week (rough gig, we know) and Beet.TV founder Andy Plesser was kind Read More
Privacy Regulations Will Expose Fraudulent Data, Says MadHive’s Adam Helfgott [VIDEO]
This On Privacy video brought to you by Inscape, the TV data company that brings glass-level insights from 14 million opt-in VIZIO TVs. Learn more about how ACR data is Read More
Major League Baseball Considering New Made-for-TV Postseason Aspects
Major League Baseball’s potential new postseason is the most radical playoff proposal in U.S. pro sports, and it’s largely for TV. Read More
Tom Morgan: The Key to Addressable Is Open APIs [VIDEO]
This Addressable series is brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium Read More
Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior
We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results. Read More
Netflix Has 45% Fewer Movies (and 400% More TV Shows) Than it Did in 2010
A look over the last decade at how Netflix has changed its focus toward more TV — and how originals play into that growth (and the future). Read More
Oscars Audience and Ad Trends: Top TV Takeaways from the 92nd Academy Awards
The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know: Read More
Week In Review: VCBS Will Launch A Flix After All, 605 Enters The Measurement Arena
1. VCBS Will Launch A Flix After All CNBC’s Alex Sherman broke the news yesterday that VCBS is planning to launch its own Flix. This is not all that unexpected—the Read More
The Days of “Privacy as an Afterthought” Are OVER [Video]
This On Privacy series is brought to you by Inscape, the TV data company that brings glass-level insights from 14 million opt-in VIZIO TVs. Learn more about how ACR data Read More
Account Sharing is Rampant. But How Big of a Problem is it for Providers?
The sharing economy is alive and well in television – especially among younger viewers. In December, Hub’s “Video: Redefined” study found that among viewers 18-24… 75% have given a streaming Read More
Viewership Insights: Super Bowl LIV
The Big Game has come and gone once again, and this year it was the Kansas City Chiefs who took home the Lombardi trophy after making an impressive comeback in Read More
Ad Supported Mobile Downloading May Be The Future Of Indian TV
India is the world’s second largest country, with a population of over 1.38 billion people. That is why the country’s rapid adoption of mobile technology has been of great interest Read More
Does Disney+ Ever Need to Evolve Beyond Existing Intellectual Property?
Disney’s earnings call shows how important existing IP stands to be for the company. Do they ever need to change? Read More
Week In Review: AT&T Loses Over 1M subs in Q4, Facebook Cutting Back On Originals
1. AT&T Loses Over 1M Subs In Q4 AT&T racked up some impressive TV subscriber losses in 2019, shedding 945K DirecTV and U-verse subs along with 219K AT&T TV Now Read More