The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
OTT Advertising Will Be A Clear Winner In The 2020 Elections
Television commercials are powerful. They create a meaningful emotional connection that sticks with the viewer — sometimes for many years. They can make candidates appear to be more human, powerful, Read More
Viacom COO John Halley: ‘The biggest move forward for addressable advertising relates to currency.’
The TV ad business used to be relatively simple; there were programmers, distributors, and advertisers, and everyone had their defined role. But with digital targeting capabilities coming to OTT, the Read More
TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV. Read More
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences. Read More
Week In Review: Open AP Launches A Marketplace, All Those Digital Mergers
1. Open AP Launches A Marketplace Open AP, continuing on its march back from near-extinction, announced something called the Open AP Marketplace this week, which gives advertisers a chance to Read More
OTT And The 2020 Elections
The targeting capabilities of OTT are going to play an integral role in the upcoming 2020 Presidential and Congressional elections. MadHive’s Rebecca Learner explains how the rise of cord cutting Read More
Where Trump is Advertising Right Now and More Impeachment Stats
Impeachment is driving media, whether you’re pro- or against. A look at how Trump’s spending and more: Read More
Nine Ways Niche VOD Services Can Attract Subscribers Amid The Streaming Wars
Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition. Read More
Week In Review: Beef Time In Flixopolis, CNN Shows Why TV Is Better Than Social
1. Beef Time In Flixopolis Everybody’s beefing! That’s today’s theme in Flixopolis where every hour seems to bring a new Flix-related beef. First Amazon dissed Disney by telling them they Read More
Controlling the Zeitgeist: Disney+ Weekly Episode Drops Will Keep Audiences, Content Creators Busy
Whether Disney+ becomes appointment television or not, it’ll be important television to dedicated fans. And that, by itself, is probably enough to guide it to success in the short- and long-term. Read More
Q&A: Viacom SVP Christian Kurz And The Changing Face Of Power
From Greta Thunberg at the UN to major corporations taking a stand on political issues, traditional lines of power are changing. Viacom executive Christian Kurz talks about his companies new study on power’s changing face, and what it means for brands. Read More
Week In Review: Another Small MVPD Drops Pay TV, Amazon Makes The NFL Fancy
1. Another Small MVPD Drops Pay TV BELD, a small internet provider in the Boston area is dropping its proprietary pay TV service, claiming the costs had gotten wicked expensive. Read More
How Direct-to-Consumer Brands Are Branching Out Beyond TV
The direct-to-consumer industry has exploded in recent years with startups offering meal delivery services, mattresses and everything in between — and TV advertising has been a staple in generating awareness. Read More
Streaming, HBO Dominated the Emmys; Would it be Better for Them to Host the Show, Too?
If the Emmys are largely featuring premium cable and streaming content, would the show be better served airing there instead? Read More
Fraud Finds Its Way To Influencer Marketing
Influencer marketing has undoubtedly become an essential part of the marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the Read More
Philo’s Skinnier Bundle – A Q&A With COO Mike Keyserling
Philo offers a different kind of skinny bundle, for a bargain price. But COO Mike Keyserling says the company is thriving, feeding superfans of traditional TV with all the channels they like to binge on. Read More