At Least TV Measurement Is Getting More Accurate
While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement. Read More
Lackluster Thanksgiving TV Slate May Test NFL’s Dominion Over Holiday
With just two games between bad teams on Thursday, the NFL’s ability to grab audiences on Thanksgiving could be thoroughly tested. Read More
New TV[R]EV Special Report: TV In The FAST Lane
TVREV’s new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem. Read More
Sports Viewership Trends: A Special Report
This free special report from VIZIO’s Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more. Read More
What People Watched Over Thanksgiving Weekend
It wasn’t all football and the Macy’s parade this weekend – here’s what else people were watching, per VIZIO’s Inscape. Read More
Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film. Read More
Dave Chappelle’s Hosting Stint was Most Engaged Saturday Night live Episode in Last 3 Years
Following a long week of Election coverage, fans of the hit sketch comedy series Saturday Night Live (SNL) tuned in to see comedy legend Dave Chappelle host with musical guest Read More
WandaVision Trailer Confuses and Intrigues Record-Setting Audience Following Emmy Premiere
According to media outlets, the trailer for WandaVision, set a new record for 24-hour social media traffic after its premiere at the 2020 Emmys. WandaVision is an upcoming TV series Read More
Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
New Special Report: Political TV Viewership Trends
This (free!) report from VIZIO’s Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more. Read More
Why Can’t the Pac-12 Conference Just Figure Out TV?
The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans. Read More
Beachfront: How CryptoRTB’s Digital Signature Secures Video Ad Transactions [VIDEO]
With digital TV growing by the day, it’s more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below. Read More
The Key To Frequency Capping: Q&A With MadHive’s Adam Helfgott
TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied. Read More
Week In Review: Nielsen Wants To Make Linear Addressable Happen, Disney+ Creates A Little Magic
The one where we look at why Nielsen’s new measurement plan is so revolutionary and why Disney+ is one of the brand’s only bright spots this quarter. Read More
Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads
If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year. Read More
VIZIO’s Approach to the FASTs Market [VIDEO]
As part of TV[R]EV’s Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO’s specific approach to the FASTs market. Read More
‘The Mandalorian’ Season 2: A Week in Review by Canvs
In its first full year, Disney+ has been able to successfully launch several feature films and series, helping to navigate a year largely without in theater viewing. After a hit Read More
Fox News Has A Problem. Its Name Is Newsmax
As viewers move away from cable, does a Fox News competitor with a strong streaming presence actually pose a threat to the cable news giant? Read More
Week In Review: T-Mobile Forgets To Say ‘May I?’ & Comcast Wants Walmart To Build Them An X1 TV
The one where we look at why and how T-Mobile screwed up so badly with Vibe, and what the thinking is behind the rumored X1-powered Walmart TV. Read More