Unique Content Key To Looming Video-Streaming Wars
As users switch from pay TV to online services, they’ll look for unique programming to decide where they subscribe, a new study suggests. And they don’t plan to subscribe to many services either. The streaming wars could get very rough very soon. ... Read More
Flixcopalypse Now! (And What You Should Be Looking For)
Netflix is losing two hit sitcoms from the 90s and 00s and you’d think the world as we know it was about to end. Well, the TV world anyway. For... Read More
Mid-Year Viewership Report: ESPN, HGTV, USA, TBS and TNT
With the first half of 2019 officially over, we partnered with Inscape, the TV data company with glass-level insights from a panel of more than 11 million smart TVs, to... Read More
Summer Blockbusters: Ad Spend and Attention Trends
We’re deep into summer movie season, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to see which studios are putting major marketing muscle behind their... Read More
Why Facebook Should Have Bought Friends
Amidst the recent streaming war drama that seems to have culminated in the fight over who gets streaming access to Ross, Chandler and Joey, I had a thought: If anyone... Read More
MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
Week In Review: FAST Times At TV High: Tubi Tops 20 Million Viewers, FuboTV Launches Sports FAST
1. Tubi Tops 20 Million Viewers Tubi, the FAST (Free Ad Supported Steaming TV Service) that Viacom didn’t buy, now has over 20 million monthly active viewers. Now that number... Read More
Week In Review: Cable Goes Addressable, Locast Goes To California
1. Cable Goes Addressable Open AP, recently rebranded as Open AP 2.0, appears to be rapidly making its way back from its previous Left For Dead After The Departure Of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
“Netflix For Games” Services Creating A Gold Rush Too
The rush to create video game subscription services is as heated as the one for video subscription services. And it’s a bigger market. ... Read More
Week In Review: Ad Agencies Join Project OAR, AT&T To Make DirecTV Now Part Of WarnerFlix
1. Ad Agencies Join Project OAR Addressable advertising may be moving yet another step closer to real as all of the major ad agency groups: Publicis, Omnicom, GroupM, Magna, Dentsu,... Read More
Movies Dunk All Over 2019 NBA Finals
Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.... Read More
With Video Programming and Ad Targeting, Context Matters
TV[R]EV’s Alan Wolk caught up with Field Garthwaite of IRIS.TV to talk about how broadcasters and publishers across lifestyle, entertainment, news and sports are using its video programming platform to... Read More
How AVOD Provides an Answer to Subscription Fatigue
Ad-supported video-on-demand (AVOD) services are providing free options for the digital TV ecosystem while also providing a value proposition for brands. ... Read More
These Five Direct-to-Consumer Brands Are Spending Big on TV in 2019
Direct-to-consumer brands offering everything from food to furniture have been growing rapidly in recent years. We worked with iSpot.tv, the TV ad measurement and attribution company, to see which D-to-C marketers... Read More
Esports Arenas Coming To A Campus, Or Cafe, Near You
Colleges are opening esports arenas to attract students and build new experiences. But don’t get into esports without some help from knowledgeable consultants. ... Read More
The Confusion Between Data and Measurement
If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence. It seems to command every conversation and rule... Read More
Quibi By The Numbers: Does It Add Up To A New TV Paradigm?
Quibi’s top executives disclosed a lot of key numbers at a weekend conference, including the need for $500 million in more capital. But will they add up to a hit or a gigantic miss when the mobile-video platform launches next April?... Read More
As Brands Return To Television, Confusion Around Measurement And Addressability Remain Key Issues
Brand advertisers seem to be getting over their infatuation with digital display advertising—years of ad fraud, brand safety issues, viewability issues and the widespread adoption of ad blocking software will... Read More