Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience
For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here’s how to fix that. Read More
MiQ’s Tom Richards On How ACR Data Is Driving Programmatic Marketing Intelligence
MiQ, which you may know by its previous name, Media IQ, is a global purveyor of market intelligence with a particular focus on providing marketing intelligence to programmatic solutions. Lately, Read More
How The MRC Is Fighting OTT Fraud
For a while, I was beginning to think fraud was just something advertisers were going to have to learn to live with. Especially with 2019 digital ad fraud estimates expected Read More
The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment
We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise? Read More
The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
OTT Advertising Will Be A Clear Winner In The 2020 Elections
Television commercials are powerful. They create a meaningful emotional connection that sticks with the viewer — sometimes for many years. They can make candidates appear to be more human, powerful, Read More
Viacom COO John Halley: ‘The biggest move forward for addressable advertising relates to currency.’
The TV ad business used to be relatively simple; there were programmers, distributors, and advertisers, and everyone had their defined role. But with digital targeting capabilities coming to OTT, the Read More
Influencer Marketing Goes Micro [VIDEO]
Photo by Daria Shevtsova from Pexels Influencer marketing is on track to hit $10 billion in global ad spend by 2020, with 89% of marketers saying ROI from the tactic is as good or Read More
Week In Review: Nielsen, Netflix and The Irishman, Viacom And CBS Seal The Deal
1. Nielsen, Netflix and The Irishman While that sounds like the set-up to a Catskills-era joke, it’s actually about the ratings for Netflix’s new Pacino-DeNiro movie or the lack thereof. Read More
2019 Holiday TV Ad Spend Is Up Year-Over-Year
The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here’s a look at trends we’ve seen so far, with insights from iSpot. Read More
‘Rick and Morty’ Returns — Here Are Viewership Trends So Far
A look at viewership trends for the first three episodes of “Rick and Morty” season four, with insights from Inscape. Read More
TV Advertising Trends: Online Travel Sites, Q3 2019
We examined the online travel industry’s Q3 advertising trends with insights from iSpot.tv, and looked at influencer marketing engagement benchmarks for the category with data from CreatorIQ. Read More
Fox’s Quick Super Bowl Sell-Out Shows LIV Is Live For Advertisers
That didn’t take long. Fox, which is broadcasting Super Bowl LIV, said all ad slots for the game have been sold, at a far faster rate than last year’s last-minute Read More
Week In Review: Hulu and Sling Are Winning The vMVPD Wars, FASTS Go Even Faster
Hulu and Sling Are Winning The vMVPD Wars The vMVPD market is continuing to boom (well, with one notable exception) and the latest stats from one of the only sources Read More
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1’s addressable ad capabilities. But the ad industry wasn’t ready. Beachfront came up with a fix. Read More
Connecting To Latinx Audiences With Connected TV
Latinx audiences use connected TV. Don’t miss this opportunity to connect with them. Read More
Predictions On Future Of Television Industry Likely To Rise 287% By 2022, Analyst Claims
The launch this month of Disney and Apple’s identically named “Plus” services has finally awakened the broader world that the “streaming wars” or “streaming revolution” (take your pick) is upon Read More
L.A. TV and Innovation Week: Streaming Wars, Data Wars, and ‘Star Wars’
OTT is up, silos are down, and everyone is worried about privacy. Here’s what we learned at the LA TV and Innovation Week conference. Read More
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
It’s Way Too Early For A Streaming Score Card
As Disney and Apple launch their streaming services this month and various media outlets go crazy trying to determine which service is doing better—I would not be surprised to see Read More
How Apple TV+ and Disney+ Have Leveraged TV Ads Leading Up To Launch Day
As of today, two new entrants into the streaming wars are officially up and running: Apple TV+ and Disney+. It remains to be seen exactly how things will shake out Read More
Week In Review: DisneyPlus Launches, ABC Just Says No To Same Day Ratings
1. DisneyPlus Launches Disney launched its streaming service, Disney+ this week and they are reporting that around 10 million people have already signed up. That’s an impressive or crappy number Read More