iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026

Stingray executives discuss how the company is expanding its ad product offerings to CTV and beyond in these videos from POSSIBLE Miami.

Gemini’s inability to pick up on emotional clues makes it a bad choice for a TV recommendation engine where such skills are key.

As monetization shifts upstream to the home screen, the OS wars are determining whether OEMs become architects of their own growth or remain dependent on platforms that control the experience.

The latest TVREV originals.

Is Disney smart to see linear as a way to drive streaming engagement; RoseBerry is making vertical video is the latest platform for horizontal content.

DAZN is no longer simply a rights buyer or a global streaming outlet. It is positioning itself as a full-stack provider capable of handling the entire lifecycle of local sports distribution.

YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

Now that IP no longer has a linear journey, it’s important to examine the value of each stop holistically to understand where value is coming from.

In Episode 8 of In the Vicinity, local media veteran Tim Hanlon is joined by a guest this week, Anthony Campanella, VP, Inventory Partnerships & Operations, Madhive.

The latest TVREV originals.

TiVo’s Craig Chinn on why connected TV is more than in-stream video. And why the brands figuring that out are gaining an edge at the most important moment in the viewing experience — beginning with the home screen.

Everyone talked about AI at Possible, but for the TV industry, data quality and the operating system are the unavoidable factors changing the ad landscape.

The throng of thousands of undifferentiated ad tech startups at Possible has Alan asking why AI isn’t eliminating all this. Plus WTF is Amazon thinking with the Apprentice reboot?

Local broadcast TV’s real challenge is not how to preserve every part of the linear schedule. It is how to preserve the parts that still matter while shedding the parts that no longer do.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

Streaming was meant to broaden audiences. But in recent years, core streamers are more concentrated and narrow. What are the implications for Hollywood?

In Episode 7 of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack an industry that knows exactly what needs fixing—and is finally starting to align around how to do it.

PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.

Will Reed Hastings decision to roll out ads haunt him or be his crowning achievement? Plus, YouTube’s biggest problem that no one talks about.