‘No computer wants to do what you do. Our jobs suck,’ he said, the late night host said.

‘Commercials airing on Fox are more memorable and likeable than any other media company,” says Jeff Collins

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

And some upfront news about programming from Fox and Tubi

Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

Streaming’s share of impressions rises to 14%

The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.

“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost

Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

One of the many changes that Connected TV brought about is that it democratized television advertising.

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as data partners working to standardize identity data for targeting and measurement.

We’ve been talking about shoppable TV for years, but a new report from LG Ad Solutions offers some solid evidence that the shift from theory to reality may finally be underway.

The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers.

Paramount Global first to offer clients clients new capability

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report.

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson.

‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh.

Jonathan Verk lays out the new rules for marketing FAST channels, relying on algorithms and social media to make discoverability easier.

A new report from Tatari and Morning Brew shows how TV is moving way beyond brand building to become a true performance marketing vehicle.

“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.

Our newest Special Report examines Total TV, an emerging strategy that's reshaping how broadcasters manage and monetize their ad inventory across linear and streaming platforms.

A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.