Paramount Global first to offer clients clients new capability

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson

‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh

Jonathan Verk lays out the new rules for marketing FAST channels, relying on algorithms and social media to make discoverability easier.

A new report from Tatari and Morning Brew shows how TV is moving way beyond brand building to become a true performance marketing vehicle.

“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.

Our newest Special Report examines Total TV, an emerging strategy that's reshaping how broadcasters manage and monetize their ad inventory across linear and streaming platforms.

A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.

As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.

In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.

The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

In this excerpt from our new report on Retail Media and CTV, we look at why exactly advertisers like retail media—what’s in it for them?

By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.

Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

The consensus at Advertising Week is that, despite all its upside, retail media still lacks some basic maturity.

The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.