A Flock Of Black Swans: What Could Blindside The OTT Industry In 2025–26?

VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.

Gijsbert Pols, PhD 4/16/25 Gijsbert Pols, PhD 4/16/25

Why Mobile App Marketers Are Struggling To Measure CTV Ad Performance

In our latest Marconi post, Gijsbert Pols breaks down why mobile marketers love buying CTV—but still can’t measure it unless they play by someone else’s rules.

Alan Wolk 4/8/25 Alan Wolk 4/8/25

OKAST’s Cédric Monnier On The Challenges Of Creating A “Monetization-First” Streaming Solution

OKAST CEO Cédric Monnier shares how his team is tackling the challenges of building a business-first streaming platform in Europe, from FAST channel strategy to local content and AI-driven ad tools.

Bernd Riefler 4/2/25 Bernd Riefler 4/2/25

Why German vMVPDs Are Getting Into the Hardware Game

Veed Analytics’ Dr. Bernd Riefler unpacks why vMVPDs are relying on set top boxes and streaming sticks to stay ahead of the pack.

Yann Colléter 3/26/25 Yann Colléter 3/26/25

Streaming In MENA Is Heating Up

Yann Colléter breaks down two very big deals—including a billion-dollar bet—as Western media giants double down on MENA streaming.

Christian Knaebel 3/19/25 Christian Knaebel 3/19/25

The Tariff Shockwave: How The U.S. Is Trying To Bring Back Hollywood Dominance – And How It Will Fail

In the first piece slated for our Marconi newsletter, Christian Knaebel looks at the effect tariffs will have on the TV industry in Europe and offers some thoughts on how to deal with them.