Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.

A trio of new reports from LG Ad Solutions examine the rapid growth of live sports on streaming in the US, UK and Canada with some very eye-opening stats.

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

StreamLayer CEO John Ganschow breaks down how their tech lets live sports streamers cash in on key moments—timeouts, substitutions, and more—by serving real-time, event-triggered ads without messing with the fan experience.

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

The nearly 14 million viewers who opted to watch the Super Bowl via Tubi represented a significant erosion of what was once an exclusively local linear TV audience,

At its core, this investigation is not about sponsorships or underwriting rules. It is about power—the power to intimidate, destabilize, and ultimately silence voices that provide a public service free from the dictates of profit or political agendas.

For Nielsen, the challenge is not just to innovate but to rebuild trust in an industry that increasingly views it as a relic of the past.

The fast-disappearing local forecast - a lament for TV meteorologists and community connection.

The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.

For local TV stations, Universal Ads presents a huge challenge - but perhaps also an opportunity.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

But football still captured the most linear TV watch-time for Jan. 6-12, per Inscape. 

Satellite companies tell judge antitrust issues should continue to be litigated

RUN3TV is more than a technological advancement; it’s a paradigm shift in what it means to be a broadcaster in the digital age.

Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.

NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.

ESPN is pulling out all the stops for the new 12-team College Football Playoff with enhanced production, big-name talent, and cross-network collaboration to drive ratings and engagement.

Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.

The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.