Thought Leaders Circle
Your thought leadership shapes industry conversations, setting the standard in the television ecosystem.
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Your thought leadership shapes industry conversations, setting the standard in the television ecosystem.
Premion’s Daniel Spinosa on how "smart curation" helps SMBs cut through the complexity of the fragmented streaming landscape.
Social media is the new box office. But there’s a roadmap for Hollywood studios to take advantage of their audience.
AI is already helping make TV advertising more efficient and user friendly. LG Ads’ Dave Rudnick looks at what’s next.
In the second Innovator Spotlight from our new Special Report on Local TV, LG’s Keith Norman explains how local broadcasters are navigating the streaming era, especially around political advertising.
Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.
In the first Innovator Spotlight from our new Special Report on Local TV, PREMION’s Daniel Spinosa explains how streaming can be local TV’s salvation.
Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.
Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.
Action and animation have become Hollywood’s go-to duo. Action pulls audiences in, and animation keeps them watching. Why they’ve become the two genres studios can still count on.
TriCoast’s Nick Risher on how a scrappy genre distributor morphed into an ad tech player—owning content and collapsing the supply chain.
Wurl’s latest report looks at how the FAST ecosystem is evolving, covering everything from viewer behavior to genre trends to ad opportunities.
Brandon Katz on the correlation between early audiences' willingness to pay to see a movie and its future streaming success
Paramount’s upcoming movie slate is a testament to its focus on younger male audiences. Brandon Katz looks at how that may impact a potential Warner merger.
TTD’s Matthew Henick explains the significance of Ventura’s deal with DirecTV and what consumers, advertisers and OEMs should expect to see.
We asked our TVREV Thought Leaders Circle members to tell us the biggest change they were seeing this fall. Their answers will surprise you.
Jon Moffie and Adam Soroca break down Magnite’s streamr.ai acquisition and why Magnite is so bullish about SMBs on CTV.
Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.
Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.
TVREV is going to be all over the world this fall: Amsterdam, Berlin, Cannes, Los Angeles, Munich, New York, Seoul and Tokyo. Come check us out.
Superhero media has a problem and its name is Women Under 35. Brandon Katz has some thoughts on how to fix it.
Anoki’s Abbey Thomas talks about their new deal with Future Today and why contextual targeting makes for a better consumer experience.
TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.
The Trade Desk’s Matthew Henick breaks down the new Ventura OS, what it can offer OEMs, publishers and advertisers — and why objectivity is the key to owning the future.
Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.
In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.
In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.
Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.
What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.
As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.
In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.