Thought Leaders Circle
Your thought leadership shapes industry conversations, setting the standard in the television ecosystem.
Featured
Your thought leadership shapes industry conversations, setting the standard in the television ecosystem.
The Trade Desk’s Matthew Henick breaks down the new Ventura OS, what it can offer OEMs, publishers and advertisers — and why objectivity is the key to owning the future.
Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.
In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.
In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.
Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.
What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.
As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.
In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.
Barbie's $1.4 billion success exposed how blockbusters ignoring female audiences are leaving massive money on the table with persistent gender gaps.
In Part 1 of our new video series from Cannes, hear top executives from VIbe.co, PREMION, KERV.ai, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.
In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”
Brandon Katz breaks down how new metrics like Intent Conversion and Monetization Potential help studios measure how efficiently awareness turns into box office and streaming success.
In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.
In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.
In the first of a series of wide-ranging interviews with industry icons, Justin Lebbon sits down with Disney’s Rita Ferro in Cannes to discuss everything from ESPN to bundling to the future of linear.
At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.
The biggest fight in streaming isn’t about content—it’s about who controls the TV operating system. Titan OS just raised the stakes in Europe with a major announcement to a packed house in Cannes..
In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.
This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams.
An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s Stuart Schwartzapfel discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.
In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.
Discovery is the new battleground in streaming, and platforms that cut ‘time to content’ are winning. Xperi’s Gabriel Cosgrave on why a smarter, more seamless user experience drives engagement and loyalty.
TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.
What were the big takeaways from the Upfronts and NewFronts this year? We asked our TVREV Thought Leaders Circle for their thoughts.
In our final What's Possible videos, KERV’s Marika Roque and WBD's Derek Gatts discuss how KERV's technology is helping to power WBD's new shoppable platform, and why shoppable content is about to become the next big thing on CTV.
In Part 2 of our “What’s Possible” video series, we hear from more industry thought leaders on what the future will look like.
In the first videos from our new series shot at POSSIBLE 2025, top industry executives lay out what’s possible if everything turns out the way their company envisions it and what a wonderful world that will be for us all.
Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.
Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.
Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.