As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.

In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.

The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

In this excerpt from our new report on Retail Media and CTV, we look at why exactly advertisers like retail media—what’s in it for them?

By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.

Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

The consensus at Advertising Week is that, despite all its upside, retail media still lacks some basic maturity.

The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.

The rise of retail media is reshaping ad agency dynamics and sparking concerns over its growing influence.

Retail Media Networks are realizing they have leverage, and aren’t being shy about using it.

Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Mike Shields takes on the People vs. Google in his latest column for TVREV.

Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.

Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.

Natalie Bastian, Global CMO at Teads, explains to teenager Jensen Muller what she and her company do.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences. Mike Shields takes a look at the experiment in his latest guest column.