Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

One of the many changes that Connected TV brought about is that it democratized television advertising.

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as data partners working to standardize identity data for targeting and measurement.

We’ve been talking about shoppable TV for years, but a new report from LG Ad Solutions offers some solid evidence that the shift from theory to reality may finally be underway.

The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers.

Paramount Global first to offer clients clients new capability

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report.

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson.

‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh.

Jonathan Verk lays out the new rules for marketing FAST channels, relying on algorithms and social media to make discoverability easier.

A new report from Tatari and Morning Brew shows how TV is moving way beyond brand building to become a true performance marketing vehicle.

“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.

Our newest Special Report examines Total TV, an emerging strategy that's reshaping how broadcasters manage and monetize their ad inventory across linear and streaming platforms.

A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.

As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.

In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.

The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

In this excerpt from our new report on Retail Media and CTV, we look at why exactly advertisers like retail media—what’s in it for them?

By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.