A reminder that teens and twentysomething have always preferred their own media. Plus the what Apple’s thinking about TV+.

Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.

We live in an age of extreme polarization. So how to avoid becoming yet another victim? Alan Wolk has some advice. Plus why ad-supported streaming still is not living up to its potential.

Mediaocean CEO Bill Wise lays out his vision for the new company and explains how they plan to take on their biggest rival in this exclusive TVREV interview.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.

How the Wall Street Journal Editorial Board has become the voice of the anti-MAGA center… and what that means for the media industry writ large.

The Movie Issue: Why movies and movie theaters are in so much trouble, plus the fallout from Hulu’s Oscar screw-ups.

This excerpt from our TVREV Special Report looks at how the divide between linear and streaming his holding TV ad sales back..and what you can do about it.

TripleLift’s bold new report, written by Mike Shields, looks at what happens to television if a DTC pharma advertising ban goes into effect.

We asked our TVREV Thought Leaders Circle members what they thought would need to happen in order to make shoppable TV take off. Their unexpected responses may surprise you.

A trio of new reports from LG Ad Solutions examine the rapid growth of live sports on streaming in the US, UK and Canada with some very eye-opening stats.

In March 2020, Skype was a verb and Zoom was a largely unknown videoconferencing software company. What happened to since is a cautionary tale for companies in all industries.

WBD takes CNN and Bleacher Report away from ad-supported viewers and we wonder WTF. Plus YouTube’s resurgent channel store strategy.

Is CTV more effective than video sharing platforms? A new report from Magnite shows some interesting differences.

Two big sources of TV ad revenue—pharma and fast food—are under attack—what’s the industry’s best move. Plus a new popular show for the NYT to ignore.

StreamLayer CEO John Ganschow breaks down how their tech lets live sports streamers cash in on key moments—timeouts, substitutions, and more—by serving real-time, event-triggered ads without messing with the fan experience.

Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.

Our newest Special Report examines Total TV, an emerging strategy that's reshaping how broadcasters manage and monetize their ad inventory across linear and streaming platforms.

Is the vibe shift responsible for Fox finally launching a streaming app? Or something else that starts with “V”? Plus why the NBA needs to start treating fans better.