The latest TVREV originals.

The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.

Non-English content is on the rise globally. But American audiences continue to ignore practically everything that isn’t ‘Squid Game.’ Here’s why it matters for Netflix and the entire streaming industry.

The latest TVREV originals.

A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.

The latest TVREV originals.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

The latest TVREV originals.

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

There’s a very straightforward reason as to why Netflix continues churning out action movies. The genre delivers a consistent audience and consistent viewership—which advertisers love.

The latest TVREV originals.

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026

The latest TVREV originals.

YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

The latest TVREV originals.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

Streaming was meant to broaden audiences. But in recent years, core streamers are more concentrated and narrow. What are the implications for Hollywood?

PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.

TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.

Following a rough 2025, ‘Zootopia 2’ marked a rebound for theatrical films performing on Disney+. Will ‘Avatar: Fire & Ash,’ ‘Hoppers’ and ‘Star Wars’ extend the streak?

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more

Paramount & Warner Bros. films produce similar levels of audience demand while Paramount+ and HBO Max share a significant overlap in U.S. customers. Here’s why that’s both an advantage and a challenge.

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.

PLUS: Alan Wolk is writing a book!

It’s been less than a week since “Scamanda” broke and Summer House hype is growing rapidly on social video as fans try to sleuth out where it all went sideways.

PLUS: Alan Wolk says goodbye to Sora, Tim Hanlon on Nexstar-Tegna, a new episode of In the Vicinity, and more

‘Project Hail Mary’ is a certified box office hit. But the data suggests Amazon should be just as excited for the film’s performance on streaming.

PLUS: Alan Wolk the Oscars reckoning, Tim Hanlon looks at FCC license threats, and a new episode of In the Vicinity