TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.

Following a rough 2025, ‘Zootopia 2’ marked a rebound for theatrical films performing on Disney+. Will ‘Avatar: Fire & Ash,’ ‘Hoppers’ and ‘Star Wars’ extend the streak?

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more

Paramount & Warner Bros. films produce similar levels of audience demand while Paramount+ and HBO Max share a significant overlap in U.S. customers. Here’s why that’s both an advantage and a challenge.

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.

PLUS: Alan Wolk is writing a book!

It’s been less than a week since “Scamanda” broke and Summer House hype is growing rapidly on social video as fans try to sleuth out where it all went sideways.

PLUS: Alan Wolk says goodbye to Sora, Tim Hanlon on Nexstar-Tegna, a new episode of In the Vicinity, and more

‘Project Hail Mary’ is a certified box office hit. But the data suggests Amazon should be just as excited for the film’s performance on streaming.

PLUS: Alan Wolk the Oscars reckoning, Tim Hanlon looks at FCC license threats, and a new episode of In the Vicinity

Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.

PLUS: Alan Wolk on YouTube winning or losing, Tim Hanlon’s take on the end of the RSN era, and a new episode of In the Vicinity

The Marvel Cinematic Universe may be on a box office downswing, but ‘Avengers: Doomsday’ has the potential to revitalize the Disney flywheel.

What is driving Oscars video trends in the lead-up to this year’s awards?

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Theatrical box office remains the goal of all movies. But audience tracking data can help studios optimize for at-home money-making before the film even releases.

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

The Inscape co-founder on building ACR from scratch, why startups require delusion, and how Gray Swan is using AI to help CTV companies stop staring at dashboards—and start flying the plane.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Everyone’s debating synergies, churn, and the “ticking fee.” They’re missing the real story. This isn’t about streaming scale. It’s about training data dominance.

MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.

Whether you’re a social media creator, legacy film studio, or historic cable brand, reaching and activating audiences has never been so difficult.

PLUS: The Revisionists with OpenAP’s Brittany Slattery, Warner Bros. hijinks, and more

Does social video have a “prime time” window? John Cassillo explores.

Christopher Nolan’s ‘The Odyssey’ will undoubtedly be a box office winner. But can it surpass the moneymaking highs of ‘Oppenheimer?’

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.

Most major films generate strong interest. Only some convert it into urgency. A look at why box office outcomes diverge even when audiences are paying attention.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more