Netflix's animated series resonate on TV. Its theatrical efforts? Not so much. Brandon Katz breaks it down.

Amazon is aggressively expanding its movie catalog, securing new licensing deals, and investing in original films as it prepares to battle Netflix for movie library supremacy.

Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.

Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

Apple’s not-very-big library has not proved to be an issue to day—even with a price hike last year. But is that a viable long-term strategy? Brandon Katz explores.

Peacock’s success is being driven by NBC’s broadcast programming. Which, Brandon Katz explains, is likely another reason why they are jettisoning their cable networks.

Netflix’s rock-bottom churn rates are the envy of the streaming industry. Brandon Katz explains why that’s no accident.

Why streaming platforms are turning to anime and global content as powerful tools to engage and retain Zoomers in the U.S.

As the number of originals shrinks, Netflix has managed to keep its subscriber base. But can the industry adjust to the new reality?

Brandon Katz lays out the right programming strategies streamers can use to keep viewers hooked after the initial hype cycle has died down.

Drama isn't the cool kid on the block in streaming land as fantasy, sci-fi and reality are now ascendant. What that means for everyone from studios to streams to advertisers.

Tiny Crunchyroll has fended off attempts by Netflix, Amazon, Disney and others to invade its anime empire. Brandon Katz looks at how they did it and the lessons for niche services.

From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.

The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.

How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.

The most in-demand streaming series are aimed at Gen Z males. So how does the industry bring in older and more female audience? Brandon Katz has some thoughts.

Streaming's content crunch: As new show production slows, platforms scramble to maintain hits and engagement with shrinking resources. Is quality the new quantity?

Netflix’s greatest demand is for shows it licenses from other media companies… companies who are likely to stop licensing their shows to Netflix in the years ahead. Brandon Katz breaks down the Big Red N’s dilemma.

Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.

NBCU announced plans to raise the price of Peacock… just in time for the Olympics. But do they have the content demand to justify the price rise once the games are over?