The Future Of Television. Dissected Daily.
TV Is TV Again
Annie Krukowska draws inspiration from Guy Edri’s keynote at StreamTV Show Lisbon to explain why we need to stop balkanizing what we call “TV.”
Dear John Ternus
An open letter to John Ternus on what Apple needs to do to stay on track and regain its former glory.
Tube Trends: NFL’s Impending YouTube Deal Shows Where Ball Is Heading
The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.
Tube Trends: Eventful Q1 Fuels Cable News YouTube Views Increases
A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.
Excerpt: The Collapse Of The Monoculture And The Rise Of Feudal Media
The introduction to my upcoming book (Fall 2026) on The Collapse Of The Monoculture And The Rise Of Feudal Media
NFL Will Counteract TV’s Spending Limits With More Streaming Packages
The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.
Before You Commit At NewFronts, Ask One More Question
Operational infrastructure can’t be lost in the larger shuffle of NewFronts, as XR: Extreme Reach CMO Graham McKenna explains.
Once Upon A Time In The West
The Oscars nominees no longer represent the apogee of popular culture, Alan Wolk argues. But in the age of Feudal Media, they don’t have to.
Tube Trends: Late-Night Fights Headwinds With YouTube
Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.
The AI Backlash Is In Full Force
X users have turned against AI this month in the long-predicted backlash. There are multiple camps, Alan Wolk explains, though their rationales are frequently interlinked.
Tube Trends: ‘Primetime’ For Social Video? It Depends
Does social video have a “prime time” window? John Cassillo explores.
Tube Trends: YouTube Audiences Still Love Comedy As Other Formats Flee
Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.
Tube Trends: How A&E Uses YouTube To Appeal To Cordcutters
A&E isn’t shying away from the evolving way audiences are tuning in, embracing YouTube in a way that brings their programming directly to where viewers are.
Tube Trends: Disney's Short-Form Focus Puts Spotlight On Owned Video
Disney+ is embracing short-form. But is it really just embracing owned video?
MLB Teams Cancel FanDuel Sports Network Contracts: Now What?
in a move that could topple the larger regional sports network model, nine MLB teams have cancelled contracts with FanDuel Sports Network.
Tube Trends: Over 75% Of YouTube Views Came From Shorts In 2025
Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.
Why The Oscars Wanted YouTube
A big win for YouTube, but in many ways an even bigger win for the movie industry, which is counting on YouTube to revive its fortunes.
Tube Trends: What The Oscars Moving To YouTube Means
YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).
The Warner Bros Game Of Thrones: Understanding The Strategies
TVREV’s new infographic lays out all the issues in the ongoing battle to see who will buy Warner Bros… or the most valuable part of it.
It May All Come Down To CNN
In a recent interview, President Trump indicated he regarded the sale of CNN as key to the Warner Bros. deal. We unpack.

