The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.

Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.

This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.

Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.

The NBA grew its viewership share week-over-week and moves into third place, per Inscape’s analysis across November 18-24.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.

NBA games scored a 0.89% viewership share across Nov. 11-17, while men’s college basketball grabbed 0.53%, per Inscape.

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

Inscape’s ranking of the most-watched programs for Nov. 4-10 is overwhelmingly news-focused, with a bit of sports — and Yellowstone — thrown in. 

Watch-time was down week-over-week for major sports, while several Fox News programs saw a boost, according to Inscape’s latest ranking. 

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

Sports and related programming hold five of the top ten ranking positions for Oct. 21-27, per Inscape’s viewership data. 

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.

Fueled in part by the interview with VP Kamala Harris, “Special Report With Bret Baier” jumps into Inscape’s ranking of the top 25 TV programs for the first time since July.

Hurricane Milton coverage spurred enough viewership for The Weather Channel that three of its programs jump into the top 25 ranking for Oct. 7-13, per Inscape.

And although the NFL and college football maintain their chart-topping positions, both saw viewership shares decrease week-over-week, according to Inscape.

Football again dominates Inscape’s ranking of most-watched TV programming, while TWC’s ‘America’s Morning Headquarters’ jumps into the top 15, fueled by Hurricane Helene coverage.

As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.