Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.

A trio of new reports from LG Ad Solutions examine the rapid growth of live sports on streaming in the US, UK and Canada with some very eye-opening stats.

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

StreamLayer CEO John Ganschow breaks down how their tech lets live sports streamers cash in on key moments—timeouts, substitutions, and more—by serving real-time, event-triggered ads without messing with the fan experience.

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

The nearly 14 million viewers who opted to watch the Super Bowl via Tubi represented a significant erosion of what was once an exclusively local linear TV audience,

At its core, this investigation is not about sponsorships or underwriting rules. It is about power—the power to intimidate, destabilize, and ultimately silence voices that provide a public service free from the dictates of profit or political agendas.

For Nielsen, the challenge is not just to innovate but to rebuild trust in an industry that increasingly views it as a relic of the past.

The fast-disappearing local forecast - a lament for TV meteorologists and community connection.

The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.

For local TV stations, Universal Ads presents a huge challenge - but perhaps also an opportunity.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

But football still captured the most linear TV watch-time for Jan. 6-12, per Inscape. 

Satellite companies tell judge antitrust issues should continue to be litigated

RUN3TV is more than a technological advancement; it’s a paradigm shift in what it means to be a broadcaster in the digital age.

Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.

NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.

ESPN is pulling out all the stops for the new 12-team College Football Playoff with enhanced production, big-name talent, and cross-network collaboration to drive ratings and engagement.

Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.

The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.

What kind of changes might lie ahead for broadcasters on the regulatory and legislative fronts? We ask a leading DC communications attorney for a reading of the inside-the-Beltway tea leaves.

Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.

Despite attempts by legacy broadcasters to expand into digital platforms, apps, and social media, the core product remains constrained by the traditional linear broadcast format.

Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.

PBS’s partnership with Amazon marks a watershed moment - for the first time, viewers can access broadcast content for free on a major streaming platform, including full-signal local station programming.

The NBA grew its viewership share week-over-week and moves into third place, per Inscape’s analysis across November 18-24.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

Broadcasters have relied on outdated regulations to protect their position in a media landscape that’s increasingly leaving them behind. The shift to ATSC 3.0 represents an opportunity for the industry to move forward.

NBA games scored a 0.89% viewership share across Nov. 11-17, while men’s college basketball grabbed 0.53%, per Inscape.

Increasing ownership limits and reducing regulations will do nothing to solve the industry’s existential issues; in fact, it will amplify the very weaknesses that threaten the future of local TV.