The Road To Reinvention: Why Local TV News Needs Upheaval To Move Forward

LocalProximity
Written By Tim Hanlon

As 2025 approaches, the golden era of local television news — a period that shaped careers, communities, and cultural moments — appears to be fading. The traditional model of appointment-based newscasts has been eroding for some time. While the industry has implemented incremental adjustments, fundamental transformation remains elusive. Even with modernized ownership rules that permit greater consolidation and efficiency, the landscape remains saturated with stations delivering nearly identical news products. These stations compete for audiences that are no longer bound to fixed viewing times.

The value of local TV news is not in question; its importance is clear. The challenge lies in the fact that the current method of delivering news no longer aligns with the viewing habits and expectations of today’s audiences. Unless this reality is addressed directly, the industry risks becoming irrelevant, clinging to outdated practices that no longer meet contemporary needs.

Market Fragmentation and Content Redundancy

One of the most evident problems is the fragmentation of the local TV news market. In many DMAs, multiple stations produce their own versions of essentially the same content — a repetitive cycle of crime reports, weather updates, traffic news, and city council coverage. Although broadcasts vary in branding, personalities, and visual presentation, substantive differences are minimal. Audiences, particularly younger viewers, recognize this redundancy and gravitate toward digital platforms that offer more personalized, dynamic, and immediate options.

Despite attempts by legacy broadcasters to expand into digital platforms, apps, and social media, the core product remains constrained by the traditional linear broadcast format. Investments in digital extensions often fall short of reimagining the product itself. Digital-first audiences are quick to detect these superficial adaptations. They are not looking for outdated news repackaged for new platforms but for content that aligns with their current lifestyles: fast, relevant, and easily consumable.

The Limits of Ownership Rule Changes

Some advocates suggest that modernizing ownership rules — allowing for increased consolidation of stations within and/or across markets — will address the industry’s challenges by creating efficiencies and economies of scale. To a degree, this is true. Fewer owners managing more stations could lead to cost reductions and potentially reallocated funding for technological upgrades or deeper reporting resources.

However, consolidation alone cannot resolve the fundamental issue of content redundancy. Without a reinvention of local news offerings and a broader consideration of delivery methods, consolidation risks merely streamlining and scaling mediocrity. There is also the danger that fewer owners could result in fewer truly local voices, further distancing audiences who already question mainstream media’s relevance to their lives.

Inevitable Reckoning and Reinvention

A reckoning for local television news is inevitable. Economic pressures, technological advances, and evolving audience behaviors will eventually drive significant change — changes that may be disruptive but necessary. This upheaval will likely manifest itself in newsroom mergers (already underway in certain smaller Gray, Sinclair and Allen markets), station closures, or complete overhauls of local news programming. While this prospect is daunting, such disruption could pave the way for a new model that leverages the core strengths of local broadcasting — community connection, trusted information, and public service — but delivers these strengths through innovative approaches.

The future may involve fewer, stronger stations providing a broader range of digital-first content, including on-demand news segments, hyper-localized streaming options (see: Cox’s Neighborhood TV as an example) and community-driven investigations. Solutions could also include personalized news feeds, AI-enhanced reporting, or collaborations with digital outlets catering to niche audiences (think: public access channels, originally pioneered by local cable systems.) Whatever the specific outcomes, maintaining the status quo is not a viable option.

Preserving the Mission of Local Service

Looking ahead, it is essential to recognize the true mission — and public spectrum mandate — of local broadcasters. Their role extends beyond merely distributing content via linear TV or digital streams. At its core, the business is about delivering local news, information, and public service. These foundational principles are what sustain the value of local TV. They explain why communities still rely on local stations during emergencies, elections, and significant civic events.

By remaining committed to this mission, local broadcasters can adapt to new platforms and audience expectations while preserving their core identity. Local television news continues to matter because local communities matter. As long as broadcasters remain dedicated to serving those communities and embrace innovation, the relevance of local news can be sustained, even if its format changes radically in the years ahead.

The task now is to embrace change, reimagine the product, and shape a future that aligns with a more modern-leaning expression of local service. The time for reinvention has arrived, and the industry must respond accordingly.

Tim Hanlon

Tim Hanlon is the Founder & CEO of the Chicago-based Vertere Group, LLC – a boutique strategic consulting and advisory firm focused on helping today’s most forward-leaning media companies, brands, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications.

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