“Finding the ideal reach and frequency is a reality with new technology,” the report says.

Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added

In-house ad-tech platform providing flexibility, targeting, measurement and new commercial formats

Digital video, retail media, social and search showing the biggest gains

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as data partners working to standardize identity data for targeting and measurement.

Top 10 streaming shows distributed by 7 different platforms

The arrangement provides buyers using PubMatic with more opportunities to advertise in local news and live sports

‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data

‘It is another desperate lawsuit from Nielsen that we believe is intended to stifle innovation and competition by burdening growing companies’ – VideoAmp statement

The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers.

Paramount Global first to offer clients clients new capability

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report.

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson.

‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh.

Streaming at work? Sure. Sharing passwords? I don’t know you that well.

Streaming had a 43.5% share , up from 42.6 in January. Broadcast and cable combined for a 44.4% share in February.

Viewership was low in Monterey-Salinas and other West Coast markets

‘By broadening their CTV targets, marketers can reach lighter category and brand users who don’t fall into traditionally targeted segments but who represent significant growth potential,’ Samsung Ads report says

“Live sports programming continues to be an important driver of user growth, retention and engagement for streaming services,” said Bill Michels, Chief Product Officer at Gracenote.

“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.