Spectrum Reach Makes Inventory Available Through PubMatic
Spectrum Reach, the ad sales arm of Charter Communications, said it made a deal to make its commercial inventory available to buyers who use PubMatic’s connected TV marketplace.
The deal means more potential buyers for Spectrum Reach, which continues to work with other demand-side platforms including Comcast’s FreeWheel.
For PubMatic, the arrangement provides its users with more opportunities to advertise in local news and live sports.
The companies said buyers will also be able to access 450 streaming and traditional networks across Spectrum Reach’s footprint. Those buyers will also get access to first-party audience data from Spectrum Reach and increased transparency into where ads are running.
“Our partnership with PubMatic gives brands and agencies a new path to execute their campaigns and allows us to transact with marketers in their preferred marketplace of choice,” said Jason Brown, senior vice president, chief revenue officer for Spectrum Reach. “The combination of our premium streaming ad inventory across entertainment, live sports and news and PubMatic’s programmatic marketplace strengthens our ability to deliver more value and efficiency for our advertisers.”
PubMatic’s technology should also enable Spectrum Reach to enhance monetization, streamline workflow and enable faster decision making and improved audience engagements.
“We are thrilled to join forces with Spectrum Reach, a true innovator in the advertising space,” said Abbie Reichner, regional vice president, customer success, CTV at PubMatic. “As a trusted source of news and entertainment across the U.S., we are excited to help Spectrum Reach maximize their advertising revenue so they can continue to invest in valuable content creation. This collaboration will enable us to elevate programmatic advertising by providing advertisers with even more capabilities to reach their target audiences effectively and efficiently.”
###
Disney Advertising said its biddable and programmatic offerings – along with its proprietary Audience Graph – are now available across Canada, Latin America and select EMEA regions, respectively.
Disney also said it is extending its strategic relationship with Magnite to provide increased access to premium streaming inventory at scale globally.
“At Disney, we are committed to creating seamless experiences for our partners,” said Jamie Power, senior vice president of addressable sales at Disney. “Our job is to create value for our agency and brand partners. With access to over 35 demand-side platforms in the U.S. and continuous global growth, we empower agencies to make smarter buys with deeper insights, leveraging technology and data to enhance their advertising strategies.”
###
Cox Media Group said it has more than doubled the reach of its $pend $mart Stream through a deal with Amazon Fire TV Channels.
$pend $mart Stream features programing aimed at helping consumers protect their money, grow wealth, save for retirement and avoid scams.
“We’re always trying to listen to what our audiences want, and $pend $mart is a direct result of what they told us,” said Marian Pittman, president of content for CMG. “$pend $mart is the latest in a line of content channels distributed by CMG that includes StreamAmerica, Gusto TV, Cheddar, Curiosity Now, and others.
$pend $mart is also available on the Local Now and NewsON apps and CMG’s owned-and-operated station websites and apps. All of these apps are available on mobile iOS, Android and CTV/Streaming platforms.