A+E Global Expands Integration With FreeWheel’s Audience Manager

A+E Global Media said that it renewed and enhanced its relationship with FreeWheel, Comcast’s advertising technology unit.

A+E recently changed its name from A+E Networks to reduce its association with traditional cable and emphasize its multi-platform approach to programming and advertising.

Using FreeWheel’s Audience Manager, A+E will be able to provide campaigns that deliver targeted and scaled audiences across devices and ad types.

FreeWheel said that while other media companies employ Audience Manager, A+E has been a leader in integrating it into its operation, enabling A+E to better monetize audience and expand addressable scale. The enhanced integration will enable real-time audience sizing, always-on ingestion and same-day forecasting and audience delivery.

"At A+E, we are continually working to make sure we provide our viewers with quality content supported by a premium ad experience,” says Lee Barstow, VP. Revenue Ops, at A+E Global Media. “Through our partnership with FreeWheel, we’re enabling advertisers to deliver smarter, targeted placements across our network of content which enhances both monetization, and most importantly, audience experience.”

As part of its rebrand, A+E renamed its ad sales team as A+E Media Solutions, which guarantees business outcomes for clients and promises data-driven, campaigns that reach viewers and drive real-world, measurable results.

By streamlining operations, unifying audience segments for increased transparency, and enabling precision targeting, A+E and FreeWheel said they are ensuring optimized media investments that enhance the viewer experience across devices.

“As the TV landscape has changed at lightning speed, A+E has always been a forward-thinking and innovative partner,” says Soo Jin Oh, FreeWheel’s Chief Commercial Officer. “They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies, and we’re thrilled to expand our partnership to power this experience.”

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XR Teams With Scope3 To Help Brands Measure Carbon Impact Of Digital Ads

Tech company XR said it made a deal to integrate data from Scope3 into XR’s platform to enable brands to measure and reduce the carbon impact of their digital advertising.

The company said that a single digital ad campaign can generate about 70 tons of carbon dioxide, equivalent to the annual carbon footprint of seven people, according to the companies, which cited estimates that digital advertising could account for up to 2% of global emissions.

“Our partnership with Scope3 brings unprecedented transparency to the creative workflow, enabling brands to make more sustainable choices,” said Emma Horton, Director of Impact at XR. “Data intelligence allows us to better understand the environmental impact of digital advertising and equip brands with the insights needed to measure and reduce their carbon footprint. This marks a critical step in reducing waste throughout the creative lifecycle and driving meaningful impact on a global scale.”  

With emission data integrated into the XR platform, brand can Brands can analyze emissions by campaign, platform and geography to meet environmental KPIs and align with the Global Media Sustainability Framework.  

“Our partnership with Scope3 brings unprecedented transparency to the creative workflow, enabling brands to make more sustainable choices,” said Emma Horton, Director of Impact at XR. “Data intelligence allows us to better understand the environmental impact of digital advertising and equip brands with the insights needed to measure and reduce their carbon footprint. This marks a critical step in reducing waste throughout the creative lifecycle and driving meaningful impact on a global scale.”