PLUS: Alan Wolk says goodbye to Sora, Tim Hanlon on Nexstar-Tegna, a new episode of In the Vicinity, and more

Which brands are finding ways to engage with fans on social video via the excitement around March Madness?

PLUS: Alan Wolk the Oscars reckoning, Tim Hanlon looks at FCC license threats, and a new episode of In the Vicinity

At Marketecture Live III, TVREV’s Alan Wolk sat down with Index Exchange’s James Wilhite to tackle one of the defining questions of modern media: How do you reach a mass audience when mass media no longer exists?

How Nielsen and Extreme Reach are closing the loop

CMO Brittany Slattery on identity, measurement, collaboration—and why the unglamorous work matters most

As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.

On a recent episode of The Media Odyssey Podcast, Evan Shapiro and TVREV Co-Founder Alan Wolk unpacked their 2026 predictions and what this moment signals for the future of media, entertainment, and technology.

The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.

In this episode The Revisionists, we feature Nick Buzzell, Chairman and CEO of NBTV, the company behind the patented BuyBar technology that turns any screen into a store.

A new report from LG Ads looks at how today’s advertisers are approaching the old conundrum of how to balance creativity and data.

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

In this episode of The Revisionists, John Hoctor shares how Newton Research works, why industry-specific focus matters in AI, and what predictive media modeling means for the future of television.

In this episode of The Revisionists, Vica’s Michael Shields discusses how his company is bringing CTV advertising to businesses that have never had access before.

“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.

The cancellation of Colbert is hard to math. Especially when you consider the cost of building loyal audiences these days.

Built in partnership with OpenGlass, Wunderkind’s CTV Pause Ads brings standardization and scale to a format that’s been widely used—but difficult to buy.

In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.