OKAST's Cédric Monnier On Distribution & Personalization In The FAST Space

The FAST (Free Ad-Supported Streaming TV) landscape is rapidly evolving. It’s no longer just about being on multiple platforms—it’s about tailoring content for each audience.

We sat down with Thought Leaders Circle member Cédric Monnier, CEO of OKAST, to get his take on the space.

Alan Wolk: What was the initial landscape for FAST channels?

Cédric Monnier: Initially, FAST channels were available on connected TVs or platforms like Samsung TV Plus, Pluto TV, and Rakuten TV. The focus was on ensuring availability across these platforms.

AW: Why is multi-distribution important for publishers?

CM: Publishers must ensure their channels are accessible on as many platforms as possible. However, each platform has its own unique audience and requirements, making it necessary to adapt the content accordingly.

AW: What challenges arise from distributing content on multiple platforms?

CM: Every platform tries to differentiate itself, much like traditional TV channels. This means publishers must tweak their content presentation to align with the preferences of different platforms, such as Samsung, Pluto, Rakuten, or Tubi.

AW: How do publishers optimize their content for different platforms?

CM: Multi-distribution isn’t just about pushing content to multiple platforms—it’s about tailoring it to fit each platform's audience. This requires an understanding of how audiences on Samsung TV Plus differ from those on Pluto TV, for example.

AW: What role does data play in this process?

CM: Data is crucial. By analyzing user behavior, publishers can determine which content is most engaging for a specific audience. This helps in fine-tuning content recommendations and improving user retention.

AW: How does data-driven personalization impact user engagement?

CM: If content is relevant to a viewer, they are more likely to continue watching, which increases ad impressions and revenue. Understanding audience preferences helps ensure viewers stay engaged.

AW: Beyond data, how is video technology used to enhance personalization? CM: Video technology allows publishers to manipulate and adjust content dynamically. By optimizing video presentation based on audience data, they can create a more engaging viewing experience.

AW: What is the ultimate goal of this multi-distribution and personalization strategy?

CM: The aim is to provide a seamless experience for viewers while maximizing monetization. By using data and video technology, publishers can deliver content that resonates with each audience segment while maintaining a strong economic model.