With their own FAST programming, their own ad inventory and their own ACR-based measurement systems, the smart TV OEMs have become a force to be reckoned with in the growing smart TV universe.

As television has evolved from broadcast and cable to streaming, the availability of massive quantities of measurable viewership data means that the process of identifying content that will deliver both audiences and revenue has pivoted from an art form to a science.

This comprehensive report on the FASTs--free ad-supported streaming TV services--will provide you with a deeper understanding of this fast-growing and crucial part of the new TV ecosystem.

In this Special Report, called “Eyes On Local TV” we will look at how many brands are now improving their local reach by combining local broadcast buys with geotargeted inventory on ad-supported OTT platforms.

Back when America watched TV via rabbit ears or a 25-channel set top box, a panel- based measurement system based on viewers keeping diaries seemed like a perfectly reasonable way to measure what people were watching on TV.

Smart TVs are coming into their own and will be in close to 75% of American homes by 2022. The cleaner, smarter, more reliable source of information is fueling the transformation of the new TV economy. But how does it work? 

Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields and written in TV[R]EV’s conversational style, this 56-page Special Report is designed to give you a deep understanding of the entire ad-supported OTT ecosystem.