As television has evolved from broadcast and cable to streaming, the availability of massive quantities of measurable viewership data means that the process of identifying content that will deliver both audiences and revenue has pivoted from an art form to a science.

Addressable advertising on TV has been “coming soon” for some time now, but it finally looks as if it’s about to become real. That said, the one comment we heard most often in researching this report is how confusing it all was, so we’re attempting to bring some (okay, a lot) of clarity to the topic.

This comprehensive report on the FASTs--free ad-supported streaming TV services--will provide you with a deeper understanding of this fast-growing and crucial part of the new TV ecosystem.

In this Special Report, called “Eyes On Local TV” we will look at how many brands are now improving their local reach by combining local broadcast buys with geotargeted inventory on ad-supported OTT platforms.

Back when America watched TV via rabbit ears or a 25-channel set top box, a panel- based measurement system based on viewers keeping diaries seemed like a perfectly reasonable way to measure what people were watching on TV.

Smart TVs are coming into their own and will be in close to 75% of American homes by 2022. The cleaner, smarter, more reliable source of information is fueling the transformation of the new TV economy. But how does it work?