FAST in Europe: A Deep Dive into a Rapidly Expanding Market
The Free Ad-Supported Streaming TV (FAST) model is reshaping content delivery and monetization globally, with Europe poised as a significant growth area. This whitepaper from the FAST4EU consortium—comprising OKAST, SECOM, and Kinostar—explores the evolution of FAST across the continent, emphasizing the importance of local content, cultural specificity, and strategic partnerships.
Drawing on data from a report by DTV Research and Variety VIP, the report forecasts a 22% revenue increase in Europe’s FAST market by 2029. It examines the competitive dynamics among OEMs, broadcasters, and FAST specialists, and provides a detailed look at distribution models, CPMs, and content strategies tailored to Europe’s diverse audiences.
For content owners, platform operators, and advertisers aiming to understand the trajectory of FAST in Europe and explore involvement opportunities, this report offers comprehensive insights to navigate the future landscape.
