REPORTS
Do You Want To Build A Bundle?
Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “Do You Want to Build a Bundle?”, explores crucial insights into consumer behavior and market trends that will help you stay ahead of the competition.
TripleLift: 100 Years Of Television
This landmark new report from TripleLift traces television's transformation through distinct eras, from its experimental beginnings through the broadcast model's establishment in the 1950s, the cable boom of the 1990s, to today's streaming-dominated landscape.
FAST in Europe: A Deep Dive into a Rapidly Expanding Market
This whitepaper from the FAST4EU consortium—comprising OKAST, SECOM, and Kinostar—explores the evolution of FAST across the continent, emphasizing the importance of local content, cultural specificity, and strategic partnerships.
Wurl: The CTV Trends Report
With FAST adoption rising, ad spend hitting new highs, and the fight for viewer attention intensifying, this report dives into key metrics like session length, hours of viewing, ad load, and fill rates to show where things are heading — and where the opportunities lie.
The Connected Gamer (US Edition)
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Connected Gamer (Canada Edition)
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Connected Gamer (UK Edition)
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments
Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.
Stadium to Screen (US Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (UK Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (CA Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Magnite: Why Streaming TV Is A Must-Buy
Magnite’s new report offers evidence that, when it comes to ad performance, streaming TV is just better.
Retail Media On CTV 2024
In our latest Special Report, we explore why Retail Media and Connected TV (CTV) are shaping up to be the next big opportunity for advertisers.
Samsung Ads: Streaming’s Loyalty Crisis
Samsung Ads latest industry report addresses churn and loyalty in streaming, and found that streaming app loyalty is becoming alarmingly scarce
The Inclusive Screen: Asian Americans
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive Screen: Hispanic Americans
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
And the Award Goes to…CTV!
In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential shoppers.
Political Advertising on CTV 2024
With a record $10.7 billion expected to be spent on political ads in 2024—$1.5 billion of that on CTV alone—political dollars are more critical to the industry’s success than ever before.
Special Reports
TVREV offers exclusive industry reports, original white papers, and in-depth analyses to guide the industry.