Stadium to Screen (UK Edition)

Reports

Feb 27, 2025

Written By TVREV

Stadium to Screen (UK Edition)

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From LG Ad Solutions

Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviours, especially the shift to live sports viewing via streaming apps.

Among the report’s findings:

CTV Takes the Lead. 71% of UK connected sports viewers watch live sports via streaming apps, while less than a third use traditional TV for sports.
Sports Apps are Proliferating. UK connected sports viewers avg. of 2.6 apps to stream sports (up 39% from 1.9 apps in 2024).
Women’s Sports Popularity Growing. 77% of UK connected sports viewers watch women’s sports, with football, tennis and athletics topping the list.
Ads are a Welcome Part of Sports Viewing. 65% of UK connected sports viewers pay attention to ads during live sports, and 59% find those ads entertaining.

For more information on sports TV viewership, download the full report today!

LG Ad SolutionsStreamingLive SportsCTVCTV Advertising

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Stadium to Screen (UK Edition)

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