Reports
Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping
The US beauty and grooming market is expected to surpass $100 billion in 2024, emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.
The Contextual Revolution
In our latest Special Report, we explore the world of contextual targeting, and dive into five companies rewriting the rules of CTV advertising.
Retail Media On CTV 2024
In our latest Special Report, we explore why Retail Media and Connected TV (CTV) are shaping up to be the next big opportunity for advertisers.
The Inclusive Screen: Asian Americans
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive Screen: Hispanic Americans
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
And the Award Goes to…CTV!
In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential shoppers.
Political Advertising on CTV 2024
With a record $10.7 billion expected to be spent on political ads in 2024—$1.5 billion of that on CTV alone—political dollars are more critical to the industry’s success than ever before.
Special Reports
Quarterly reports, bespoke white papers, deep dive investigations and curated newsletters to educate the industry and help you keep your teams up to speed.