The Contextual Revolution
The Contextual Revolution: Five Companies Rewriting The Rules of CTV Advertising.
Contextual targeting can solve a world of hurt.
And you’d best believe that there is a world of hurt around CTV advertising.
Everything from privacy to transparency to scale to data reliability to brand suitability. And, of course, measurement.
While contextual targeting cannot magically make all these issues disappear, it can drastically lessen their impact.
Which is why it has suddenly been garnering so much love and attention.
Or, maybe not so suddenly.
There are companies who have spent years working to make contextual targeting happen and they are finally starting to get recognized for being the visionaries we know them to be.
In this report we will introduce you to five of them: Anoki, Gracenote, IRIS.TV, KERV.ai, and Wurl, all of whom have done remarkable work making the contextual ecosystem a reality.
You’ll hear their stories and their successes along with an illuminating Q&A with a key executive from each company.
In addition, we open the report with an in-depth TVREV overview of contextual targeting—what it is, what it can do and where and why it is gaining traction. Written in our inimitable style where we explain everything in plain English without ever once dumbing it down.
The best part of this report is that it is free, thanks to our five sponsors.
Enjoy, hit us up with any questions and be on the lookout for even more contextual content in the months ahead.
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