REPORTS
Wurl: The CTV Trends Report
With FAST adoption rising, ad spend hitting new highs, and the fight for viewer attention intensifying, this report dives into key metrics like session length, hours of viewing, ad load, and fill rates to show where things are heading — and where the opportunities lie.
The Connected Gamer (US Edition)
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Connected Gamer (Canada Edition)
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Connected Gamer (UK Edition)
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Shoppable TV Report: 2025 and Beyond
The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements
The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments
Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.
The Future of TV Advertising Under RFK
While the merits of this potential action are being actively debated among health experts and consumer advocates—there is little debate in the media industry. Such a ban, if enacted, would rock the TV advertising business at a time of massive change and tremendous uncertainty.
Stadium to Screen (US Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (UK Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (CA Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping
The US beauty and grooming market is expected to surpass $100 billion in 2024, emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.
The Contextual Revolution
In our latest Special Report, we explore the world of contextual targeting, and dive into five companies rewriting the rules of CTV advertising.
Special Reports
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