TVREV 3/13/25 TVREV 3/13/25

The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments

Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.

TVREV 3/4/25 TVREV 3/4/25

The Future of TV Advertising Under RFK

While the merits of this potential action are being actively debated among health experts and consumer advocates—there is little debate in the media industry. Such a ban, if enacted, would rock the TV advertising business at a time of massive change and tremendous uncertainty.

TVREV 2/27/25 TVREV 2/27/25

Stadium to Screen (US Edition)

Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

TVREV 2/27/25 TVREV 2/27/25

Stadium to Screen (UK Edition)

Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

TVREV 2/27/25 TVREV 2/27/25

Stadium to Screen (CA Edition)

Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

TVREV 1/28/25 TVREV 1/28/25

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

The US beauty and grooming market is expected to surpass $100 billion in 2024, emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.