Stadium to Screen (US Edition)

Reports

Feb 27, 2025

Written By TVREV

Stadium to Screen (US Edition)

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From LG Ad Solutions

Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

Among the report’s findings:

CTV Takes the Lead. 50% of US connected sports viewers watch live sports mostly via streaming apps (up 29% YOY), while traditional TV usage fell 18% YOY.
Sports Apps are Proliferating. US connected sports viewers avg. of 2.9 apps to stream sports across a growing mix of subscription, network and vMVPDs.
Women’s Sports Popularity Growing. 62% of US connected sports viewers watch women’s sports, with the Olympics, basketball and tennis topping the list.
Ads are a Welcome Part of Sports Viewing. 48% of US connected sports viewers pay attention to ads during live sports, and 54% find those ads entertaining.

For more information on sports TV viewership, download the full report today!

LG Ad SolutionsStreamingLive SportsCTVCTV Advertising

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