The Shoppable TV Report: 2025 and Beyond

Reports
Written By TVREV

From LG Ad Solutions

As CTV continues to grow, more advertisers are incorporating “shoppable” ad features to create seamless buying paths for audiences. The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads and interactive click-to-landing page ads一as well as subsequent purchasing behavior after seeing TV ads.

Among the report’s findings:

  • A desire to do more with shoppable TV. While the majority of CTV viewers say they use their mobile phones to make a purchase after seeing a TV ad, 60% would save their shipping and payment details on their TV for quick checkout.

  • Tech integration takes center stage. When asked how they’d like to complete purchases via TV, 62% of CTV viewers would use their voice to add products through a smart home device.

  • Key TV purchase drivers. Top drivers of TV ad purchases include discounts or promotions (57%), product features (42%), demonstrations of product use (36%) and attractive visuals (32%).

For more information on The Shoppable TV Report: 2025 and Beyond, download the full report today!

TVREV

TVREV captures the voices and insights of executives in the TV, digital and advertising industries. Our insights, reports, newsletters, videos and events are guideposts for everyone in the greater television ecosystem, from programmers and distributors to advertisers and adtech companies.

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