FOR THE WIN

Reports

Mar 24, 2025

Written By TVREV

7 Myths (And Truths) Brands Need To Know About Women’s Sports Fandom

For The Win

Name

First Name

Last Name

Title

Company

Business Address

Address 1

Address 2

City

State/Province

Zip/Postal Code

Country

Industry

Consent

By downloading this report, you agree to share the above information with our sponsors who may contact you. You can unsubscribe from their list at any time.

I agree

From Paramount Advertising

What really drives fans of women’s sports—and what brands need to know.

This report from Paramount Advertising uncovers the truths behind seven commonly held myths about women’s sports fandom. Drawing from interviews, a 4,000-person national survey, and ad testing in collaboration with SeeHer GEM®, the study offers a data-driven look at who today’s fans are, what draws them in, and what they expect from brands. From visibility challenges to evolving perceptions around gender, this whitepaper highlights how women’s sports are moving into the mainstream—and how brands can respond thoughtfully.

Download the free report, today!

ParamountParamount AdsWomen's SportsSportsSports Advertising

TVREV

TVREV captures the voices and insights of executives in the TV, digital and advertising industries. Our insights, reports, newsletters, videos and events are guideposts for everyone in the greater television ecosystem, from programmers and distributors to advertisers and adtech companies.

FOR THE WIN

7 Myths (And Truths) Brands Need To Know About Women’s Sports Fandom

The Shoppable TV Report: 2025 and Beyond

The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments