Magnite: Why Streaming TV Is A Must-Buy

Reports

Feb 27, 2025

Written By TVREV

Magnite - Streaming Research Report - US - 2025.jpg

Magnite - Streaming Research Report - US - 20252.jpg

Magnite - Streaming Research Report - US - 20253.jpg

Smashing the Silo Barrier 2

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For years, marketers have given their hearts (and their ad dollars) to video-sharing platforms like YouTube because they’re easy. The audience is massive, the targeting is familiar, the charts bright and colorful and the buying process simple. But just because something is easy doesn’t mean it’s necessarily effective, as Magnite’s new report, Why Streaming TV Is a Must-Buy, makes abundantly clear. The report offers evidence that when it comes to ad performance, streaming TV is just better.

Download the free report on TVREV and get the down low for yourself .

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TVREV captures the voices and insights of executives in the TV, digital and advertising industries. Our insights, reports, newsletters, videos and events are guideposts for everyone in the greater television ecosystem, from programmers and distributors to advertisers and adtech companies.

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