Smashing the Silo Barrier: How Total TV Is Revolutionizing Ad Sales
The TV industry is at a crossroads when it comes to ad sales. The traditional approach of treating linear and streaming inventory as separate entities no longer matches how people actually watch TV anymore. Our new report digs into how Total TV is changing that equation, with a detailed look at how broadcasters are breaking down the artificial barriers between linear and streaming, creating more efficient operations that reflect today's viewing habits. The results have been pretty compelling.
Inside the report, you'll learn:
How Sky Media revolutionized their operations (with real numbers to back it up)
What the Nordic markets can teach us about unified measurement
Why automation is proving crucial for inventory management
The specific challenges facing U.S. broadcasters
Practical approaches to making this transition work
We spoke with key industry leaders who've actually implemented these changes, getting their insights on everything from handling premium inventory to managing cultural resistance to change. The focus throughout is on practical, proven approaches rather than theoretical solutions.
Key insights include:
Strategic approaches to balancing premium and non-premium inventory
Real efficiency gains from automation and unified systems
How to navigate the transition while maintaining revenue
Solutions to common measurement challenges
This report is essential reading for broadcasters looking at their next steps, advertisers wanting more efficient buying options, and industry professionals tracking where TV advertising is headed.
Download the report for free—thanks to sponsor Imagine Communications—to get the full story on how Total TV is reshaping the industry landscape.
