The State of Smart TV: How ACR Works and Why You Should Care
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Smart TVs are coming into their own and will be in close to 75% of American homes by 2022. The cleaner, smarter, more reliable source of information is fueling the transformation of the new TV economy. But how does it work?
This report have been authored by industry leaders including Alan Wolk, Dade Hayes, Dawn Chmielewski, David Bloom, and Jason Damata and include commentary from dozens of senior-level executives in decision-making roles at leading companies in the advertising, agency, network and measurement space -- offering unprecedented views into these emerging ecosystems.
