Proving The Point: Case Studies That Prove The Power Of The New Smart TV Ecosystem

In this final report from our Emerging Smart TV Ecosystem series, we highlight new case studies from LG Ads Solutions, Samsung Ads and VIZIO that prove the benefits of advertising with smart TV OEMs who can take advantage of their own ACR data. (It seems owning the hardware and software really does help.)

You’ll also find a Glossary of commonly used (and misused) terms around the streaming TV space along with exclusive in-depth interviews with executives from all three companies.