The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.

But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.

The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.

Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.

Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.

NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.

Fueled by the Daytona 500, NASCAR Cup Series captured a 1.14% viewership share for Feb. 19-25, per Inscape.

Men’s college basketball games captured a 2.07% viewership share for Feb. 12-18, per Inscape.

Meanwhile, multiple news programs made week-over-week gains, per Inscape.

The NFL conference championships captured a 7.99% viewership share last week, per Inscape.

“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.

A look at the most-watched programming for January 8-14, with insights from Inscape.

Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.

Diamond Sports pushed the ACC to a better option with the CW, and many other teams and leagues/conferences could follow suit.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Weekly watch-time increased for men’s college basketball games, while the Oscars take fourth place on the program ranking.

Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.