Basketball Has Ups: TV By the Numbers
Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 13-19, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).
Football, both NFL and college, may still dominate for TV viewership, but basketball is rising up: NBA games captured 0.89% of watch-time last week, up from 0.72% previously and moving from fifth to fourth place on the ranking. Meanwhile, men’s college basketball saw a more impressive jump: Games captured a 0.81% viewership share, a notable increase from the previous week’s 0.28%.
Some additional insights about the top programming on TV:
While they retain their ranking positions week-over-week, both NFL and college football saw decreases in viewership share: NFL was down to 6.33% from 6.70% previously, while college football slipped from 5.61% to 4.84%.
Three Fox News programs saw week-over-week increases: Fox & Friends moves into No. 11 from No. 28 previously, followed close behind by America’s Newsroom with Bell Hemmer & Dana Perino (up from No. 32). America Reports with John Roberts & Sandra Smith lands at No. 19 (up from No. 23).
The Big Bang Theory was another program that made a notable jump up the chart, breaking into the top ten with a 0.56% viewership share fueled by rerun marathons on TBS and CW.
Get a look at the week’s most-watched TV networks over on The Measure.
