Hot List: All You Can Read Buffet
"What if today, we were just grateful for everything?" - Charlie Brown
Millions of people from all different backgrounds will eat roughly the same meal and play the same game, munching on much the same topics……Inflation outrage. Sports. AI and that Sam guy. Taylor Swift. TV habits. Streaming confusion and costs. Politics. Wars. Travel. Weather, always the weather.
Many of you will also be sitting and waiting; for people to be ready, food to be ready, planes to take off, commercials to be over…..and for an easy way to help you feel like you accomplished something… look no further!
This article is stuffed with a bevy of TVREV originals and ICYMI links from our friends in media.
As we wish you all a VERY HAPPY THANKSGIVING, know that we are in fact thankful of your continued support and involvement…..So thankful in fact that we’re offering free special reports and now have enrollment open for our 2024 Thought Leaders Circle program.
And if you’re looking to educate and engage your teams on FAST, streaming, measurement or some special niche– let us know how we can help you.
ICYMI – Watch the Local TV Webinars On-Demand, for free:
Part 1 features Alan Wolk & Evan Shapiro doing a read out of the Local TV Report, answering comments, questions or concerns: Register here to watch PART 1
Part 2 features Alan Wolk & Tim Hanlon in discussion with the report’s sponsors: Register here to watch PART 2
And don’t forget to download the special report
NEWS TO PERUSE
Advertising
TOP 10 NFL ADVERTISERS THIS SEASON: DATACENTER WEEKLY - [Ad Age]
Independent ad tech continues to tick along even as storm clouds gather overhead - Ronan Shields [Digiday]
Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences - Alyssa Boyle, Hana Yoo [AdExchanger]
From Crisis To Clarity: The Promise Of First-Party Data In A Post-Cookie World - Gary Drenik [Forbes]
Scripps Lays Off National Advertising Sales Staffers - Jon Lafayette [B+C]
Fox Opens ‘Masked Singer’ Stage to Advertising for First Time (EXCLUSIVE) - Brian Steinberg [Variety]
Here's how much advertising costs on Netflix, Max, Disney, and others right now as streaming ad prices fall [Business Insider]
Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming - Michael Burgi [Digiday]
Ad industry ‘not even close’ to realizing net-zero goals, report says - Aaron Baar [Marketing Dive]
Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays? - [AdExchanger]
STATE FARM ENLISTS JIMMY FALLON FOR BIGGEST CAMPAIGN IN THREE YEARS - Adrianne Pasquarelli [Ad Age]
‘Open Ecosystem Must Work Together to Compete with Walled Gardens’: Magnite SVP - Robert Andrews [Beet.TV]
Ad targeting company Dstillery enters the CTV space - Tommy Clift [StreamTV Insider]
Streaming Wars
YouTube is Thriving. Advertising on YouTube Remains...Complicated - Mike Shields [Next in Media]
Can Vizio make a splash licensing its TVOS? Analysts weigh in - Bevin Fletcher [StreamTV Insider]
Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes - Wayne Friedman [MediaPost]
Judge sides with Paramount on some claims in Warner Bros. ‘South Park’ streaming lawsuit - Drew Richardson [CNBC]
The Apple-Amazon-Google Streaming O.S. Mega War - Julia Alexander [Puck]
Sports, FAST Channels Are Bright Spots For Broadcasters In A Down Quarter - Janet Stilson [TVNewscheck]
'Blue Beetle' movie fans loved its Latino superhero — and they're rooting for its streaming success - Julian Berger and Leslie Ignacio [NBC News]
Evan Shapiro Separates Fact From Fiction in the M&E Third Quarter Earnings Reports - Tyler Nesler [Streaming Media]
Data & Measurement
54% Of Smart TVs Now Used For Streaming Only, Just 5% For Pay-TV/OTA Content Only - Karlene Lukovitz [MediaPost]
Study examines combining first-party and third-party data to reach wider audiences, reduce costs - Antoinette Siu [Digiday]
Half of U.S. FAST advertisers use it because it extends reach - John Moulding [Rapid TV News]
Know Your Audience: How to Use Data to Raise ROI - Evan Shapiro [Streaming Media]
Ampersand Expedites Insights For Linear TV Measurement - Alyssa Boyle [AdExchanger]
HOW GROUPM IS PUSHING GOOGLE POST-COOKIE TESTS IN AD TECH WORLD - Garett Sloane [Ad Age]
DEFINING PREMIUM VIDEO—HOW VAB AND COMCAST’S FREEWHEEL ARE TRYING TO SETTLE TV INDUSTRY DEBATE - Jack Neff [Ad Age]
Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia - [Yahoo Finance]
Landscape
Meta's Instagram and Facebook are growing faster than TikTok - Kali Hays [Business Insider]
How David Zaslav Blew Up Hollywood - Jonathan Mahler, James B. Stewart & Benjamin Mullin [NYT]
‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong - Anthony D’Alessandro [Deadline]
Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market - Sara Guaglione [Digiday]
Marvel’s Bomb Won’t Blow Up Hollywood’s Formula - Dan Gallagher [WSJ]
Warners Reverses Course in ‘Coyote vs. Acme’ Fight - Matthew Belloni [Puck]
YouTube To Require Disclosure When Videos Include Generative AI - Davey Alba [Bloomberg]
AI-Generated Voices of John Legend, Demi Lovato and Charlie Puth Are Coming to YouTube - Alex Weprin [THR]
Who Won the Strikes? Who Lost? A Merciless Assessment - THR Staff [THR]
Disney, Lionsgate, IBM and More Pull Ads From X After Elon Musk’s Antisemitic Remark - Brian Steinberg [Variety]
Sports
ESPN Bet Offers Familiar Feel, Hefty Promotions at Launch - A.J. Perez [Front Office Sports]
The N.F.L. Looks Beyond Game Day to Try to Create a Streaming Universe - Emmanuel Morgan [NYT]
SBJ Media: Netflix’s NBA plan - John Ourand [SBJ]
Live TV Has Been Collapsing for a Decade. Why Hasn’t Football? - Lucas Shaw [Bloomberg]
Bringing the NBA courtside experience to golf: Inside TGL’s plan to transform the sport with tech and broadcast innovation - Steve McCaskill [SportsProMedia]
What is the domestic TV rights picture in Europe’s ‘big five’ soccer leagues? - Ed Dixon [SportsProMedia]
NFL Regular-Season Viewing Soars 10% - Wayne Friedman [MediaPost]
Streaming Might Be The Future, But Over-The-Air Sports Aren’t Going Away - David Rumsey [Front Office Sports]
Everything everywhere all at once: What’s next for ESPN as it moves toward direct-to-consumer - Andrew Marchand [NY Post]
JUDGE OKS PACT TO KEEP NBA’S LOCAL TV RIGHTS INTACT THROUGH 2023-24 - Anthony Crupi [Sportico]
From Sin City to Sports Central: How Las Vegas is betting big on a lucrative industry - Alicia Wallace [CNN]
