The Future Of Television. Dissected Daily.
The Digital Ad Market's Seemingly Endless Inertia
Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.
Big Sporting Events Are Just Part of a Bigger Ad Game
Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.
Evan Shapiro Takes On The TV OS Wars, And The Brain Of The Television
In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”
IRIS.TV's Field Garthwaite On The Future Of Shoppable Media And Political Advertising
In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.
Hot List: Privacy, Transparency and Truth
This week’s TVREV highlights, and more news across the industry.
Hot List: Challah-Day Season Is Here
This week’s TVREV highlights, and more news across the industry.
This Is Not Your Grandmother's TV. LG's Tony Marlow On How CTV Is Transforming TV Advertising
LG Ad Solutions CMO Tony Marlow discusses the transformative impact that Connected TV (CTV) is having on television advertising.
Hot List: All You Can Read Buffet
This week’s TVREV highlights, and more news across the industry.
Hot List: The Beatles Are Back and Baseball Blows… Its Ratings
This week’s TVREV highlights, and more news across the industry.
Hot List: Who's The Boss?
This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.
George Carens On How Samsung Ads Is Helping Streamers Meet The Churn Challenge
Samsung’s George Carens, explains Samsung’s three-part strategy for helping streamers to retain subscribers.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
Hayley Diamond On How Publicis Views CTV
Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.
Hot List: Wall Street Bull, A Game Of Cat Or Mouse?
This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.
How the Rollout of the Euro Can Help Us Unify Our Video Teams, Unlock Savings and More.
AdTech & Agency veteran Joey Hyche shares with TVREV what the video ecosystem can learn from the rollout of the Euro to unlock teamwork, savings and new capabilities.
Do You Know How Your CTV Is Bought? Users, Households or Both, Oh My!
AdTech & Agency veteran Joey Hyche shares with TVREV how putting an identity framework at the core of CTV planning & buying can bring much needed clarity to the space.
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.
The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.
The Smart TV OEM NewFronts
Highlights from the Emerging Smart TV Ecosystem at the 2022 NewFronts which were all about CTV.
Must C-TV. An Infographic Story
Just in time for the NewFronts, Evan Shapiro’s latest infographic explains the value of CTV