Hot List: Privacy, Transparency and Truth
“A lack of transparency results in distrust and a deep sense of insecurity.” - Dalai Lama
Netflix knows how to use data to express itself in a confusing fashion, like water in the desert for analysts – who all have a different take:
Hot take on TheMeasure
Angela Watercutter, WIRED: Just OK TV Is Here To Stay
And Netflix itself
One thing no one can deny, that’s a lot of streaming hours. The bigger story here? The role of gatekeepers and how they choose to wield the power of discovery. Were those titles data suggestions from an algorithm, or payola tune-in? How much strategic revenue yield is the AI cooking in?
Beating linear is becoming like child’s play with dynamic discovery. Only loyalty and perishability can keep people in linear feeds now. And even then, Tucker is coming for FOX with a network.
Currency Chronicles this week include some fine takes:
Jack Neff, Ad Age: 12 Milestones That Reshaped Measurement in 2023.
Mike Shields, Next in Media: Stalemate?
VideoAmp took an alley oop from Charles Barkley for a sick diversity burn on Nielsen.
Sports wiz David Coletti, joining iSpot from ESPN/Disney.
Alyssa Boyle, AdExchanger
Everyone is talking about CTV and privacy:
Garett Sloane, Ad Age: Why connected TV is the next frontier in the privacy debate.
Check out this exclusive interview with TVREV founder, Jesse Redniss – What Is Qonsent And What Problems Is It Solving?
Prediction: You will have less privacy during the holidays and even less at CES.
Peeping Privacy: Have you seen the consumer study we did with Shapiro? Normal people care! Are you coming to the webinar this Tuesday we’re doing with Evan, Alan and Publisher’s Clearing House? RSVP here.
Join the (FREE) Webinar
Alan Wolk will be moderating a discussion – 12/19 @ 3pm EST – with Evan Shapiro and authors of the new report from Publishers Clearing Hours: It’s All Personal - A Study On Consumer Attitudes Towards Data Collection & Usage.
Featuring:
Smriti Sharma, Publishers Clearing House
Daniela Molta, Syracuse University
Tiffany Johnson, New York University
Register for the webinar HERE…
And don’t forget to download the special report
NEWS TO PERUSE
Across the Industry:
12 MILESTONES THAT RESHAPED MEASUREMENT IN 2023 - Jack Neff [Ad Age]
Tucker Carlson Is Launching His Own Streaming Service - Isabella Simonetti & Keach Hagey [WSJ]
ISPOT HIRES DISNEY EXEC AS IT GROWS SPORTS MEASUREMENT - Parker Herren [Ad Age]
Netflix Posts Viewer Data on Every Show, Film for First Time - Lucas Shaw [Bloomberg]
The 2024 Marketer’s Guide To Alternative TV Currencies - Alyssa Boyle [AdExchanger]
How The Top Alternative TV Currencies Rank, According To Buyers - Alyssa Boyle [AdExchanger]
The MRC May Be Old, But It’s Getting With The TV Program - Alyssa Boyle [AdExchanger]
Showtime's Rebrand Hints at a Chaotic TV Year Ahead - Bill Bradley [Adweek]
The new TV streaming bundle—how media companies are marketing and growing their platforms - Parker Herren [Ad Age]
Are the TV Currency Wars at a Stalemate? - Mike Shields [Next in Media]
Travis Kelce Is Officially the Champion of Game-Day Advertising - Katie Deighton [WSJ]
Ad spend on streaming’s top platforms dropped 8% year over year, per report - Jasmine Sheena [Marketing Brew]
Sports Rights Arms Race Reshapes the Streaming Wars - Alex Weprin [THR]
Why connected TV is the next frontier in the privacy debate - Garett Sloane [Ad Age]
Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address - Tim Peterson [Digiday]
Netflix’s Big Data Dump Shows Just OK TV Is Here To Stay - Angela Watercutter [WIRED]
From Our Thought Leaders Circle:
Net Fix - Evan Shapiro [Linkedin]
Madhive Teams with Blockgraph to Use First-Party Data for TV Campaigns - John Lafayette [B+C]
How AI Helps Solve Streaming Content Monetization -Tyler Nesler [Streaming Better]
Hear what Alan Wolk had to say about the state of FAST - [Amagi]
Amagi, Nevion partner on pop-up channel creation - TVBEurope - Jenny Priestley [TVB Europe]
Samsung devices will get shake-up in advertisements soon - Karen Fischer [StreamTV Insider]
Magnite, Experian strategic integration - [Advanced Television]
