We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

This week’s TVREV highlights, and more news across the industry.

TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.

AdTech & Agency veteran Joey Hyche shares with TVREV what the video ecosystem can learn from the rollout of the Euro to unlock teamwork, savings and new capabilities.

In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.

Xandr’s Head of Research, Peter Doe shares his expectations for the TV Data Initiative

Perhaps it’s no surprise that FOX would find itself in a position of consolidating its advertiser base to a few brands that want to go big and “believe”. But even with that in mind, it’s still a surprise to find out that almost 20% of the network’s advertising so far this year is limited to just three brands.

With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools.

While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).

Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing.

How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey.