‘Seinfeld’ Reunion in the Works? Insights from Inscape, iSpot Show Viewer Interest

More soup for you!

Jerry Seinfeld hinted last weekend that the eponymous hit series Seinfeld will return.

“Something is going to happen that has to do with that ending. It hasn’t happened yet,” Seinfeld said during a stand up set in Boston Saturday according to Variety. “Just what you are thinking about, Larry [David] and I have also been thinking about. So, you’ll see.”

The series finale, which aired on NBC May 14, 1998, left many of its 76 million viewers disappointed. But 25-plus years later, do fans still watch?

We took a look at data from Inscape and iSpot to see how the series has performed over the last 30 days in syndication.

According to Inscape, Seinfeld ranks No. 51 across all programs on live, linear TV with a viewership share of 0.25%. When looking at specific networks, however, Seinfeld fared well.

The series comprised nearly a quarter (23.42%) of all minutes watched on Comedy Central, ranking No. 3 behind The Office and South Park. On TV Land, Seinfeld accounted for 8.61% of minutes (No. 6 on that network).

On the advertising side of things, according to iSpot.tv, Seinfeld is also a particular juggernaut for Comedy Central. The program has a 22.00% TV ad impressions SOV on the network over the last 30 days, just behind South Park (26.02% impressions SOV) and The Office (26.78%).

Top advertisers during recent Seinfeld episodes on Comedy Central include Burger King (3.80% impressions SOV), Wendy’s (2.60%) and Bob Evans Grocery (2.35%).

Seinfeld isn’t as big of player on TV Land, notching an iSpot impressions SOV of 7.63% over the last 30 days, behind other classics including Everybody Loves Raymond, The King of Queens, Mike & Molly and The Andy Griffith Show.

Top brands by impressions SOV for Seinfeld on TV Land are quite different from that of Comedy Central: All Laundry Detergent (2.67% impressions SOV), No7 Laboratories (2.56%) and Mucinex (2.45%) lead the pack.

During his set, Seinfeld did not reveal any details as to what that reunion will look like. Main cast members did appear together in an episode of Seinfeld co-creator Larry David’s show Curb Your Enthusiasm back in 2009. But based on the internet chatter and the Inscape and iSpot data, fans still seem to want more.