From all of us at TVREV, we wish you a HAPPY THANKSGIVING. Here’s some Sunday reading that still tastes good on Monday

ICYMI News From Your Friends At TVREV and The Measure

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

All the originals in one place

A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.

iSpot data shows that this year's Big Ten and SEC could combine for over 57% (or more) of this year's college football viewing... which has some larger ramifications for the sport.

The NCTC launches a streaming skinny bundle of the sort that consumers have been asking for, iSpot gets the JIC's full blessing for use as national currency.

Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.

Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.

27% of surveyed execs expect to invest more money in the upfronts than they did last year.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

The NFL is happy to add Christmas to a growing holiday season slate — but the lingering question is what is “too much” football on TV?

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.

This week’s TVREV highlights, and more news across the industry.

This week’s TVREV highlights, and more news across the industry.