Hot List: Cutting Through The Hype
"Reality is merely an illusion, albeit a very persistent one” - Albert Einstein
There is hype and there is reality. Unfortunately, they can be confused for one another.
This is true in economics, where top line growth numbers can signal strength that masks the reality of the lower and middle class majorities.
It’s true in business, where huge revenue growth can meet punishment for not meeting Wall Street’s hyped up expectations.
And the hype machine of political sound bite journalism can foster waves of misinformation, sew panic and hatred that overshadows the reality of shared values and integrity present in most all people.
The good news is, an objective reality is there to be uncovered. It just takes a flashlight of sorts.
And that’s just what we tried to do this week on TVREV.
Alan Wolk looks at the hysteria over White Lotus against shows with much higher viewership to remind us the difference between hype and reality.
Eleanor Semeraro debunks the idea that drama is only for certain kinds of aged groups, using data to explore the demographic trends around that genre.
Tim Hanlon looks at the hype around local TV de-regulation meant to spur competition and how in reality it is leading to much less
Jon Lafayette looks at the much hyped multi-currency market in an exclusive conversation with Comscore’s Frank Friedman.
John Cassillo uses data from Tubular labs to explore the hype around YouTube’s long tail viewership becoming a rival to TV, and shows us how some traditional networks are migrating to cover both.
And so much more….
Thanks as always for being part of the TVREV community.
If you’d like to cut through the hype in your sector, or join conversations breaking down topics reshaping the TV economy, consider joining Thought Leaders Circle or sponsoring one of our upcoming special reports.
