
The Future Of Television. Dissected Daily.
Media As The History Channel
As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.
Max Disses Ad-Supported Viewers, YouTube Pushes Its Channel Store Hard
WBD takes CNN and Bleacher Report away from ad-supported viewers and we wonder WTF. Plus YouTube’s resurgent channel store strategy.
Magnite Study Says YouTube Is Still Not TV, Especially When It Comes To Ad Performance
Is CTV more effective than video sharing platforms? A new report from Magnite shows some interesting differences.
Hot List: Cutting Through The Hype
TVREV originals this week from analysts who tell it like it is.
As YouTube Strives To Be TV, News Eyes YouTube Audiences
TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.
Hot List: Irony is the New Green
Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.
YouTube Still Isn’t TV, Tubi Is The Super Bowl MVP
Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.
McLuhan And The TikTok Ban
TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.
Winners And Losers Of The TikTok Ban
The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.
Once More Into The Breach: Our Fearless Predictions For 2025
Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.
Hot List: Biting The Hand That Feeds You
TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.
YouTube Isn’t Quite TV, But It’s Probably What Comes Next
Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.
Donald Trump Still Driving Most News Views Pre-Election
News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.
Is Freevee Doomed, YouTube Goes to 11
Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."
Streaming Insights: Viewer Experience, Preferred Content and More
An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.
As Streaming Consolidates, Netflix Keeps Gaining Upper Hand
If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?
The Quest For A Universal Interface, Omnichannel Gets Quantified
Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.
Digital Ad Giants Are Chasing Commerce Gold
Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.
Reported New Media Rights Deal Cements NBA As TV’s No. 2 Property
The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.
Edmonton-Florida Stanley Cup Highlights NHL’s TV Questions
A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.