The Future Of Television. Dissected Daily.
Donald Trump Still Driving Most News Views Pre-Election
News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.
Is Freevee Doomed, YouTube Goes to 11
Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."
Streaming Insights: Viewer Experience, Preferred Content and More
An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.
As Streaming Consolidates, Netflix Keeps Gaining Upper Hand
If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?
The Quest For A Universal Interface, Omnichannel Gets Quantified
Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.
Digital Ad Giants Are Chasing Commerce Gold
Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.
Reported New Media Rights Deal Cements NBA As TV’s No. 2 Property
The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.
Edmonton-Florida Stanley Cup Highlights NHL’s TV Questions
A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.
Go Big, or Go to a Series of Intimate Dinners
The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.
YouTube Really Wants To Be TV, Why Mainstream TV Still Matters
If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.
Everything Shoppable Everywhere, All At Once
Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.
Audience Data Behind The Caitlin Clark Effect
Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.
What We Know About The 2024 IAB NewFronts
Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
Fox, WBD, Disney And The Stealth Sports Bundle, YouTube TV Has Over 8 Million Subs
Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.
Netflix Pins Down YouTube’s No. 1 Sports Franchise, the WWE
The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.
Hot List: 2024 Is Gonna Be Sick! Starting With CES
This week’s TVREV highlights, and more news across the industry.
How YouTube Got On Your TV, Cookies Are So 2023
Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.
Mastering CTV With A YouTube Playbook: How Pixability is Bringing Its Contextual Targeting To CTV
Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.
Hot List: Situations and Predictions
This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.