Hot List: TV’s Season to Rise Again
“Don’t take life too seriously, you’ll never get out of it alive”- Bugs Bunny
Just as Easter marks the death and resurrection of Jesus and yet the celebration for many is about bunnies and eggs to signify fertility and birth of Spring, so too is this the time of year when media pushes upward from the ashes of what was, to sell its story of what media can become.
The proverbial egg hunt has already started and will be most prevalent in this year’s New Fronts; where Walmart will show off its VIZIO, and upstarts like LG Ads and LinkedIn will put exclamation points on something we all know: old TV is almost dead, data driven performance marketing is the new (must C) TV.
Just refer to Jon Lafayette’s coverage of OpenAP, which rolled out its new identity last week, or Dave Helmreich of TripleLift who puts 100 years of TV into its new digital perspective, or Eleanor Semeraro who covers fresh findings from marketers using iSpot who show signs of optimism in a new programmatic world.
And be sure to check out Tivo’s Greg Chinn, who explains how a bridge is being built between linear and streaming.
Similarly, Tim Hanlon sees the beginning of the end for broadcast syndication in tomorrow’s world.
And government actions against big tech could spell death of the old monopolistic way and that scenario may just come up roses for TV, argues Alan Wolk in his must read WIR this week.
Meantime, John Cassillo’s YouTube’s March Madness watch time is an emphatic reminder of how much has changed.
To help you explore all this and more, we have 14 new articles for you this week (below). And be sure to sign up for a new webinar this Thursday 4/24, with Mediaprobe, where we also look at how emotions factor into tomorrow’s TV landscape and how to use that to crush it at this year’s Upfronts.
If you’re heading to POSSIBLE or Cannes and want to collaborate, please get in touch with us.
“Who am I to judge?”- Pope Francis RIP
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