As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

As television turns 100, TripleLift CEO Dave Helmreich reflects on its journey from mechanical novelty to digital powerhouse—arguing that its next century will be defined by a balance of storytelling, data, interactivity, and innovation.

TripleLift’s bold new report, written by Mike Shields, looks at what happens to television if a DTC pharma advertising ban goes into effect.

TVREV recently caught up with TripleLift GM of CTV Andrew King to talk about what he’s excited for in 2025 and what he likes about TripleLift.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.