What We Know About The 2024 IAB NewFronts
*All times are in EST; Attendees must reach out to NewFronts presenters (above) to attend their presentations; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website.
The IAB NewFronts stands as a pivotal annual event in the digital content and advertising landscape, where the line-up announcement is scrutinized like tea leaves by a fortune teller, revealing the industry's forthcoming trends and opportunities. Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
David Cohen, Chief Executive Officer of IAB, emphasizes the event's significance, stating, “The 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days. It’s a blend of content, technology, data, and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined.”
Google, as an IAB NewFronts Principal Partner, is set to commence the event with a breakfast and the inaugural presentation, maintaining its longstanding association with the NewFronts. The event will also mark the return of the IAB Main Stage on May 1st, with a selection of companies showcasing their offerings, under the hosting of Alfonso Ribeiro, a prominent television figure. (Fresh Prince of Bel Air and much more)
IAB will also present insights from its annual Video Ad Spend Study, offering a glimpse into the advertising trends and financial flows of 2023 and projections for 2024.
Newfronts veteran companies like VIZIO Ads, Samsung Ads, Condé Nast, Meta, Roku, Vevo, Yahoo!, Snap, and TikTok among others, are gearing up to host bespoke NewFronts events. These gatherings will showcase their latest innovations and strategies in the digital advertising space. Companies like T-Mobile Advertising Solutions, Sports Innovation Lab's Women's Sports Club, and Alpha Precision Media, are set to highlight their unique offerings and visions for the future of advertising.
*All times are in EST; Speakers and timing are subject to change; For up-to-the-minute agenda, refer to the IAB website.
The 2024 NewFronts is set to feature the much-anticipated return of the IAB Main Stage at Convene NYC, showcasing an impressive lineup of companies that are at the forefront of digital advertising and media. Among the many participants are Telly, BBC, My Code, Raptive, Rembrand, Comscore, Nielsen, Digital Turbine, and LG Ad Solutions.
Also taking the stage will be A+E, Influential, GSTV, TripleLift, Teads, Canela Media, LATV, Samba TV, and Estrella Media. Notably, Revry, which garnered acclaim for what some considered the best presentation at the 2023 NewFronts, will be returning to continue its streak of impactful showcases. Atmosphere TV also joins the roster, contributing to a diverse and dynamic event that promises to illuminate the future of digital content and advertising.
Alan Wolk, Co-Founder and Lead Analyst here at TVREV, noted that “as consumers continue to shift their viewing habits and streaming becomes more and more dominant, the NewFronts take on even more relevance. The ability to use the digital nature of streaming to create advanced advertising tactics is going to change the nature of TV advertising in the years to come, which is why everyone in the industry needs to pay attention to what is happening there this year.”
