TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

A TLC Case Study on how Teads’ home screen campaign for Air France on LG TVs resulted in significant brand lift.

ICYMI News From Your Friends At TVREV and The Measure

LG Ad Solutions’ Serge Matta talks about why everyone’s so hot on retail media right now in the lastest Innovator Spotlight interview from our new report on Retail Media and CTV.

Our new 5-part video series from LG Ad Solutions looks at the state of ad-supported CTV and why it's ready to hit new heights.

The latest Innovator Spotlight interview from our new Special Report on Political Advertising features LG's Keith Norman on how data makes CTV so attractive to political campaigns.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.

LG’s new series of reports looks at the state of sports streaming in the US, UK and Canada and finds some surprising similarities.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

LG Ad Solutions’ new report uncovers U.S. consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads 一as well as subsequent purchasing behavior after seeing TV ads.

In this interview from CES 2024, LG Ad Solutions CMO Tony Marlow rejects the term “OS Wars”, explaining that it's not a "zero-sum game", and where LG sits among OEM's.

2024 predictions from TVREV’s always insightful Thought Leaders Circle members.

LG Ad Solutions CMO Tony Marlow discusses the transformative impact that Connected TV (CTV) is having on television advertising.

LG Ad Solutions CMO Tony Marlow explains how CTV's higher co-viewing factor translates to greater attention paid to CTV advertising--another reason why CTV ads have a leg up over linear.

This week’s TVREV highlights, and more news across the industry.

LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.

Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.

TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.

iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”